Daylight Savings, Warren Buffett & Swipe Files Galore [Noise Reduction .80]

Hey Gang,
So I heard a great quote this week, which I think was from my coach. At least that’s the page of my notebook I wrote it down on:

“Don’t Allow Yourself to Live in the Fog”

Too many people allow themselves live in the fog due to the lies they tell themselves, the clarity their goals are missing, or the stories they are telling.

Where are you living in the fog right now? What “truths” are you not facing, that when you do, will inspire you into clear action?



5 Website Alarms to Check When Daylight Savings Comes [Traffic, Opt-Ins + Conversions]
It’s daylight savings here in Australia now — and like every year, we’re reminded to change our smoke alarm batteries. It’s also the ideal time to take care of some of the often-overlooked aspects of your online business. We thought we’d help you take things one step further and start our own little campaign around checking your “website alarms”.

#1 New York Times Bestselling Author Brendon Burchard Is Giving Away His New Book
Brendon’s new book launched yesterday, called THE MOTIVATION MANIFESTO: 9 Declarations to Claim Your Personal Power. Paulo Coelho calls it “a poetic and powerful call to reclaim our lives and find our own personal freedom.” It’s about overcoming self-limitations and social pressures in order to achieve what Brendon calls “Personal Freedom — the full expression of our true selves, the unabashed and courageous pursuit of our dreams.” Brendon is doing a just-pay-shipping offer with no direct upsell (!), so check it out. I paid my $7 yesterday.

The Greatest Ad Swipe Ever – Martin Conroy’s Inspiration
Freelance copywriter Martin Conroy was best known for the Wall Street Journal sales letter he wrote that ran continuously for 28 years, and was estimated to have generated nearly $2 billion in revenue for the newspaper. It’s widely known as the “most successful” sales letter of all time. Christopher Tomasulo discusses where Conroy most likely got the idea for that successful WSJ sales letter. (Cough cough: swiped + deployed)

The Lost Swipe File [PDF Download]
This is the 13-page PDF that contains all the ads that Christopher (above) referenced in his post, plus several other ads that Conroy might have used for his “Two Young Men” letter.

Swipe-Worthy: The Place for Copywriters + Marketing Minds to Dissect + Discuss Great Marketing Examples
Continuing the swipe file theme — Swipe-Worthy is an exclusive community for marketers, copywriters and savvy business minds who come together to breakdown the psychology and strategy behind great marketing examples, and better understand what makes them work so you can effectively implement those insights into your own marketing.

Warren Buffett’s 5-Step Process for Prioritizing True Success
Not only is this a great a story about Buffett, but one of the “commentary lines” really hit a nerve: “I never thought these opportunities would come my way. But I have to remember – The only reason they have is because I have kept a diehard focus on my core. On my Top 5.” That, my friends, is the key distinction here.

How to Produce High Quality Videos for Under $1,000
Here’s how to create great-looking videos without having top-notch equipment. Also includes what he’s using in his setup, along with prices (and links to Amazon for the things he bought there).

So What’s Noise Reduction? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff we stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete
100% Secure ... We will NEVER sell or rent your details to anyone.