Creating Talent, Sneaker Marketing & Local SEO [Noise Reduction .82]

Hey Gang!

It’s a slightly little quieter Noise Reduction this week, as the whole team has been “heads down, bums up” focused on getting a new project ready for the public launch next week.

Platinum Advisory Board members know we’ve been working on this for a while — and it’s something I am super excited to be doing. If you’re a cyclist, here’s a little preview and an early bird discount —

Safer cycling is a project that’s close to my heart, and I am pumped to be back playing in that B2C space again as well.

Keep an eye out on the blog as we share some of the marketing test results and lessons learnt with this new project!

Speak soon,



Growing Talent with Dan Coyle [PreneurCast Ep147]
Dan Coyle is the author of The Talent Code, a book about how some of the world’s most successful athletes train and develop their talent. There are a lot of lessons in the book for all walks of life, not just sport, and we discuss these in this episode of PreneurCast.

Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert
If you run a real-world business with multiple locations like we do with Infiniti, you’d know trying to rank well for all those locations is hard! This Whiteboard Friday lesson from the Moz team is quite helpful, with a few good suggestions worth testing.

Invitation to the Achievement Accelerator
If you’ve been frustrated with the speed at which you’re moving toward your dreams, or you’ve struggled to succeed with real joy and momentum, then you might want to check out Brendon Burchard’s new video. There is not many people I know as motivated as Brendon. So if you want to model someone “living their dream” and taking massive action, there’s not many better than BB.

You See Sneakers, These Guys See Hundreds of Millions in Resale Profit
Whether you’re a ‘sneakerhead’ like me or not, this is a fascinating post on secondary market for sneakers. eBay’s sneaker biz is $338 million. Some people spend $40K on sneakers. Why does Nike allow it?

The Email Game: GTD Emails
This is a tool one of our Preneur Community members, Henry, recently found that helps you manage your emails the Getting Things Done way. He sent it over, so we thought we’d pass it on to everyone!

JustReachOut: Finding Press or Reporters
Another amazing service Henry found that helps you connect with reporters who have written articles about various niches. If you’ve used SourceBottle or HARO, this is something to add to the arsenal.



So What’s Noise Reduction? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff we stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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