AdWords, Analytics + 8 Million Stickers [Noise Reduction .83]

Hey Gang,
This edition of Noise Reduction is a little Google lovefest. As I mentioned in the last episode, we’re rolling out the new project. So, the team has been doing a little refresher on setting up the tracking and tagging of Google Analytics and AdWords to make sure we’re hitting the “best practice” mark.

Whilst going through the process, we stumbled across a few great articles which we thought we’d throw together for this week’s blast. If you haven’t taken the time recently to review your data, this edition could be the perfect catalyst.




Driving Massive Growth with Phil Barham [PreneurCast Ep149]
Phil Barham took My Family™ Stickers from an idea to a business that has sold 8 million stickers in 23 countries. In this episode, I talk to Phil about the critical elements of identifying his market, supporting his retail outlets and taking massive action. 

Seven Steps to Exceptional Email Etiquette [CONVERSIONS]
To cut through all the noise inside your recipients’ inboxes, you need to know and employ these best practices when it comes to email marketing. If you can beef up that 17% open rate with compelling emails, you’ll be well on your way to boosting your conversion rate by well over the needed 10%, if you’re following along with the 7 Levers of Business framework.

Buffer Are Raising $3.5m in Funding: Here is the Valuation, Term Sheet and Why We’re Doing It
Buffer have decided to raise more funding, and share absolutely everything about it. On top of that, they’ve opened a new funding round. And if you’re in a position to invest, they’d love to have you.

Free AdWords Setup Guide for Beginners [PDF]
This is a step-by-step guide on how to set up your AdWords account. As you go through the guide, you’ll also learn some of the best practices and gain some insight as to how it all works. Also has some handy links to Google for further development for your account.

Free AdWords Audit Cheatsheet [PDF]
Once your account is up and running, you’ll want to perform an audit too! Learn about that here with a free audit cheatsheet.

Clean Your Analytics by Excluding Visits from Employees
If you wish to keep your site’s analytics clean, you should filter out employees that visit your site. This article walks you through how to do that so that you can better focus on your site’s legitimate visitors, the customer.

The Definitive Guide to Campaign Tagging in Google Analytics [VIDEO]
Annie of Annielytics argues that no functionality in Google Analytics is misunderstood as much as campaign tagging, which enables marketers to track the effectiveness of all of their marketing efforts. In this guide, she goes through how campaign tagging works and why do it, how to develop a tagging strategy, and mistakes to avoid.

Google Analytics 101: How to Configure Google Analytics to Get Actionable Data
Getting a jump start on collecting the right data is the first step to using that data for successful conversion measurement and tracking. This ConversionXL article covers features at the Account, Property, and View levels in your Google Analytics setup you should be reviewing and using.



So What’s Noise Reduction? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff we stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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