We’re Back… [Noise Reduction .84]

Hey Gang,

After a little hiatus, we’re back.

Thanks to everyone in the community who’s emailed wondering where this little newsletter (and the PreneurCast Podcast) went.

Well, we had a few new business projects we wanted to focus on and grow…

And with things getting automated and scaled there, we can begin to redeliver Noise Reduction once again.




The Most Important Thing To Be Monitoring in Your Business
In this episode of BookPals Business Sanity podcast, I was interviewed and spoke about the numbers you need to be monitoring within your business to ensure it remains profitable and provides you with the level of income you need to live the lifestyle you choose to live. I enjoyed it, and hope you do too.

Need a Good Video Sales Letter, But Struggling With the Tech?
We’ve all seen the stats — Video Sales Letters (VSLs) are proven to double or even triple conversion rates… but sometimes the time and tech make it hard. I’ve come across a new super cost-effective online tool, EasyVSL, which provides simple point-and-click interface to create professional looking VSLs in the least amount of time possible. This is well worth a test!

10-Year-Olds Are Too Coddled in This Country
If you’re someone who just watches Food Network but never actually cook the meals, or who dreams about starting a business and watch Shark Tank but never actually do anything about it, this is a must-read.

CarMax, Airbnb and the Salesman’s Delusion
A short article directed at everyone who can’t distinguish the difference between selling a resource and creating or providing a resource.

How To Build the Habit of Finishing What You Start
The one question you should ask when you start a personal project and then lose interest.

[Case Study] Everyone Is Doing Retargeting Wrong
This simple adjustment allowed him to take one of his clients from losing money with retargeting, to earning $6.36 for every $1 he spent.

Conversion-Optimized Order Forms for Infusionsoft
If you’re using Infusionsoft but hate the Order Forms, this is a must-see! Bob Britton has created a really cool online tool for creating conversion-optimized order forms for Infusionsoft that include many new and amazing features like being fully mobile-ready! You create your new order form using his quick tool, and once you click the ‘Generate My Form!’ button, five boxes of code will appear. Simply cut and paste the contents of each box into the corresponding fields inside Infusionsoft, and then apply your new theme to an order form. Amazing!


So What’s Noise Reduction? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff we stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

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