Assessing Web2.0 Tools Using The Marketing Symphony [SlideShow]

What would you say if you had just 5 minutes to give a presentation about the Web?

The slides below were from a recent presentation I did at Ignite Web – You may have heard of the Ignite format. It’s a presentation night in the unconference style of Web Jam and Pecha Kucha. Pioneered in Seattle in 2006, it has quickly become a worldwide phenomenon.

The unique feature of Ignite is that each presentation contains 20 slides, each of which changes automatically after 15 seconds, giving a guaranteed 5 minute presentation.

The presentation covers how to assess new Web 2.0 tools using the ‘Marketing Symphony’ and ‘Cialdini’s Influence Factors’ – and it’s been taken from a chapter of my up-coming book, with Ed Dale and Co.

View more presentations from Preneur.
  • aruna

    its a cool feature. hope it is compatible with all machines. ignite should ignite the young minds.

  • Angela Farmer

    What an interesting project, with the 5 minute presentation. Your slide show was very informative regarding Marketing Symphony. I rather enjoyed the use of Twitter. Our company is trying to employ a social marketing format, so I will definitely be checking out your new book. When will it be available?

  • Selva

    it will be available soon.

  • sudhy

    yeah really informative post.
    The slide show was worth watching
    thank u..

  • pranav

    Really a useful one through which we can create slides for a presentation easily.

  • cangel

    This program looks like it would be useful for any type of presentation. The slides are on just long enough to get attention and give information.

  • jackson

    pete thanks alot for a very informative and a detailed website.Its clear and easy to understand and the use of the web videos makes easier for people to understund the concepts well.I was very much imressed by the slides and i think this is one of the feature i should employ in our business operation.keep me posted in anything coming up.

  • SAO

    How long until the current generation of CEOs, CFOs, and etc begin to subscribe to this kind of informational format? This seems like exactly the type of thing hard-liners at my business would be staunchly against. What can I do to bring them around?

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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