Guest Posting on PreneurMarketing

You always remember your first time!

I remember mine like it was yesterday. I was 8 years old and couldn’t have been more excited.

If the thrill of being asked wasn’t enough… the anticipation almost made me burst!

As I wrote about in my first book, How to Turn Your Million-Dollar Idea Into a Reality, I had an extremely tiny newsletter at the time (with a readership of about 3), but when I was given the opportunity to write for a national publication — this was what all that 2nd grade spelling homework was for!

Leveraging off someone else’s hard work of building an audience and being able to reach their readers quickly and easily — that’s the ticket:

Australian_Basketball_News_Article-2

That one experience of writing for a publication much bigger than mine planted a very lucrative seed.

While many online marketers build their own blog, painstakingly write content and just pray for an audience to come by… smart marketers, Preneur-style marketers, START by hacking all this, and reach out to others who already have the platform, focus on writing amazingly good content, and quickly build a name for themselves by standing on the shoulders of giants.

I’m not overly surprised that most people don’t do it early on, though. They’re not really taught it (it’s a strategy that makes for a very small course and shitty sales letter!)

Yet, rather than waiting for Google to love you, by doing this you get exposure to an already existing audience of readers (on blogs that have spent the time and money to get popular), get good-quality SEO back links and, if done right, get these readers to visit your own blog and join your email subscription lists.

When done right, it’s by far the best strategy I know to build an audience, subscriber list, and business online.

… And that’s why I want to open up that opportunity to you, our community members, here at PreneurMarketing.com

WHAT THE PRENEUR COMMUNITY WANTS

Like every blog, we have a specific audience with expectations. They are part of this community and come to the site for a reason, so we have to make sure expectations are met to ensure they keep coming back!

Essentually we’re all about evidence-based data-driven essays between 1800 and 3050 words (sweet spot is 2600) around one of the following topic areas:

  1. 7 Levers Test Results
    As I hope you know, the 7 Levers of Business Framework is a cornerstone to Preneur-style marketing. The core idea being that 10% incremental increases produce massive bottom line results for every business.
    So if you’ve tested, implemented or tweaked one (or more) of the 7 Levers in your business, and you’re happy to share the ‘Before + After’ or ‘A/B Split Results’ with the community, we’d love to hear from you.
    Maybe you found a small nugget that increased your Traffic, or perhaps you adjusted your proposal which saw a 10% increase in conversions, or you have an awesome script you always use on suppliers to ensure you get additional rebates above and beyond your competitors to improve your margins.
  2. Behind-the-Scenes or Over-the-Shoulder Case Studies
    Done a really cool project and want to brag a little? Here’s the place to do that.
    Maybe you’ve created a piece of online software and want to share the steps you took to get your first client, or perhaps you’re an author and did some creative marketing you can share, or just want to share how to manage your team of outsourcers using a specific tool or system. If you’re happy to share, warts and all, then we’re all ears.
  3. Preneur-Style Marketing ‘How To’ Guides
    If you’ve got experience with any type of direct marketing campaign and a proven track record to back it up, open up and share the love.
    Are you a Facebook advertising expert and want to share the steps on creating News Feed adverts? Maybe you’re a podcaster and want to share how you built a large audience from scratch? Or maybe you know how to get 99% of your graphic design work done without knowing how to use Photoshop?
  4. Extremely Well-Researched Strategy Essays
    OK, this one is a little more subjective. But if you feel you’ve got a great topic that you can research and write about, reach out to us. Although most opinion pieces here on PreneurMarketing.com are left to Pete, we do accept the odd theory focused, educational-style strategy essays — if they are unique and impactful for marketers.
  5. Book Excerpts
    Finally, if you’re an author with a new book on marketing, business, finance or self-help and want to reach the Preneur audience, this is a great way to move a lot of books.
    In addition to our regular author interviews on the PreneurCast podcast, we’d like to give you the opportunity to share your knowledge with our audience here on the blog. If there’s a specific chapter or section from your new title that is a perfect fit with our community and an ideal teaser for the whole book, we’d be honoured to print it here on the site and encourage people to open their wallets on Amazon, etc.

 

GUEST POST: DO’s, DON’Ts & EXPECTATIONS

Now obviously one of the main motivations for doing guest posts is for the SEO backlink love you get… but we have some do’s, don’ts to ensure we stay on the right side of Mr Google, Matt Cutts, who had this to say about guest posts:

Also as we’ve spoken about on the marketing podcast, expectation management is crucial to success with staff, clients and partners. So in an effort to walk the talk, these are the rules, regulations and expectations when it comes to guest posts on PreneurMarketing.com.

  1. We Don’t Want to Be Your First Time.
    As we said above, everyone’s first time is special. But in this case, we don’t ideally want to go through that with you… unless you are super-duper special. So we suggest you take the principles shared below and reach out to someone else first, and then came back for Round 2.
  2. Don’t Write the Post Before You Pitch.
    We simply don’t have time to read a 2000+ word article cold. Take us out to coffee first, let us know what you’re about, and most importantly what your article is potentially about. This way, if it is a fit, we can work with you to craft the article arc to ensure we maximise your article’s impact with the Preneur Community (and save us all a bunch of time and effort).
  3. Outbound Links.
    Sure, we’ll link back to your site from the article. It’s one of the key benefits of guest posting, right?
    BUT there are some conditions we want to mention right up front. Firstly, you can link once to your personal website and once to a social media profile of yours (we suggest Twitter). Secondly, we reserve the right, and probably will, override or include affiliate links where applicable in your article. Thirdly, we do in fact encourage links throughout your article, especially if you reference others or want to add to the education of our readers. The same goes for videos like the one above.
  4. Your Article Must Be Congruent with Preneur-Style Marketing.
    I think this is (hopefully) a redundant point, BUT, make sure what you pitch is relevant to our readers. Take the time to listen to some of the podcast episodes and read some of our older essays to make sure what you are pitching matches.
    You would be surprised how many pitches we do get on topics we completely disagree with such as “tips on building your business through branding.”
  5. Copyright Ownership.
    We own the copyright of your article once it’s submitted (not published, submitted). Now don’t get your knickers all in a knot just yet. You will be credited 100%, we’ll link to you as per the point(s) above, but we own the copyright in all forms and in perpetuity. This also means we reserve the right to edit and adapt your guest blog content as we see fit.
  6. Supporting the Community.
    This is not a one-night stand relationship. You can’t just come here, hit-it, and quit-it. You’re expected to support your article, and most importantly our community, via comment replies, at least once a week, for the 4 weeks after the post is live. Failure to show the love may result in backlink removal, and thus no SEO benefit.
  7. We’re Not Fishermen… and Don’t Want Link Bait.
    If what you’re pitching is some terrible, stock-standard, link bait-type articles (“43 Reasons Why…”), don’t waste either of our time. We want ‘stand the test of time’ stuff.
  8. Your Opinion Doesn’t Matter.
    You might be a marksman with a pen who can argue a point with the best of them. But it’s much harder and, frankly, better for our community, to produce data that backs up your argument: research, charts, data, and expert quotes, not your opinion. All the same, we want the facts.
  9. It Was Called Show & Tell for a Reason.
    Around the same time as the article for Australian Basketball News above, Pete was doing show and tell in class… And just like us, the teacher wouldn’t expect a story without a ‘SHOW,’ in both contexts of the word. So, make sure you SHOW some results and data, but put on a SHOW and make your story engaging (see above for the other reason for this).
  10. Can You Repulish the Article: Yes or No?
    Sure, but with a few conditions that helps everyone.
    You can republish the article you write for us, upon direct written approval, on your own website, with clear acknowledgement it was originally a guest post on our site (with a direct backlink and a Canonical Meta Tag, pointing to the post URL on our site – don’t worry if this doens’t mean anything to you, we’ll help you out).

 

GUEST POST STYLE GUIDELINES

Once you’ve pitched us your story using the instructions at the end of this post and you’re off to the races writing, these are some style guidelines for you or your ghostwriter/editor.

  • Have a sprinkling of social media shareable “pull-quotes” throughout your article, just like the one earlier in this post.
  • By the sheer science of it, most well-researched evidence-based data-driven articles should be over betweem 1800 and 3050 words (if it’s shorter, you gotta sell us on why).
  • An ideal framework or structure for your post/essay/article should be:
    • Personal story for introduction
    • Core content piece
    • Case study in support for core argument
    • Call to action
  • If your introduction doesn’t sell the reader on the benefits of the article, please provide a two-paragraph excerpt we can use on the homepage of the site to encourage readership.
  • Make sure you give proper attribution of the data, quotations and other third-party content referenced in your article (see: http://blog.hubspot.com/blog/tabid/6307/bid/33098/How-Not-to-Steal-People-s-Content-on-the-Web.aspx).
  • Ensure the final draft is copy and paste-ready. As in, once we’ve gone back and forth with a draft of two, make sure you submit the final version in a .txt file with plain HTML (including links, images and tables etc.), so we can simply copy and paste your work into our site, ready for publication.

 

APPLYING FOR A GUEST POST SPOT

Alrighty then, let’s get to work! Here’s how to apply for a guest posting spot on PreneurMarketing.com (or any other website for that matter).

  1. Participate in Our Site/Community.
    Like we said earlier, let’s get to know each other before we get intimate. Spend an hour or three reading what’s already here, and leave a few thoughtful comments around the place. Maybe send some social love our way by sharing your favourite article on Twitter, etc.
  2. Pitch Us [The Way We Want To be Pitched]
    If you’ve taken the time to look around the site, you may have seen this post: How to Pitch Best-Selling Authors, Fortune 500s, and Everyone In-Between. Even though I use and endorse this approach for pitching 97.86% of the time, this is not the time or place to do a video pitch.
    You can either send a quick pitch via the team on support [at] preneurgroup.com using this great template:

    Subject: 3 guest post ideas: Increasing Transactions Results, How To on Using OutBrain.com + Affiliate Promotion BTS.

    Hi Pete & Team,

    My name is Billy and I run BillysBusinessBlog.com. I’ve been reading your site for a few months now (leaving comments regularly) and I’m a big fan (I loved your recent article on email marketing. I actually wrote a review piece about it on my site).

    I’m interested in writing a guest post for PreneurMarketing.com — something you’ve never posted on — and I have 3 ideas that I think the Preneur Community would love:

    INCREASING TRANSACTIONS
    – We recently increased our transactions per period by…
    – Some interesting quick facts about what was done.
    – How the community will benefit from this information.

    HOW TO USE OUTBRAIN.COM
    – We’ve been using OutBrain.com to drive over 4,500 new visitors a day
    – Some interesting quick fact about what was done.
    – How the community will benefit from this information.

    BEHIND THE SCENES ON A RECENT AFFILIATE PROMOTION
    – We recently generated $7,000 in aff. comms. from a list of only 324
    – Some interesting quick fact about what was done.
    – How the community will benefit from this information.

    If you feel any, or all three, of these articles, fit the Preneur Community, I will be able to turn them around in about 12 days.

    I know you’re super busy. So as you said in your guidelines, we will write everything up and send it to you in one document which you can drop right into WordPress.

    What do you think?

    Thanks,

    .Billy

    OR you can use this nifty form right here:

    Fill out my online form.

  3. Follow Us Up
    Not because we don’t care, but because we are busy, you might not get a response right away. So feel free to prove to us that you can follow through and are serious about the guest post by following us up a week or so later if you haven’t heard anything.

That about does it for now… We’re looking forward to hearing from you!

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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