Imagine one day you logged onto your computer only to find your business had disappeared from the Internet. No sales, no clicks, no visitors, no nothing.

Your presence online had virtually been deleted. Because your chief marketing strategy had suddenly and inexplicably been outlawed.

Suddenly you had no way to reach your market, no way to attract prospects, no way to basically earn a living.

OK, while that scenario may sound a bit apocalyptic, the end result danger can be very real.  Especially if you fall into the trap that far too many entrepreneurs do.

The trap of trying to build their reputation, their following, their credibility all on their own. And to do it by relying solely on one overly popular strategy to get it done… SEO.

What if SEO died?

So let me ask you a question? What if there was no more SEO? What if it was outlawed around the world? What if your single biggest source of traffic was stamped DOA?

What would you do?

Ridiculous question? Well maybe. But the truth is, there is a very real danger to relying on any one tactic or strategy too heavily.

And unfortunately it’s an error that too many entrepreneurs make right out of the gate. They focus far too much of their time on one single tactic or another. And that, by itself, is a dangerous strategy.

Marketing strategist Jay Abraham once called it, building a “one legged table.” If something happens to that one leg, your business could be wiped out.

So it’s far smarter to have a more flexible more robust strategy to not only protect yourself, but also to continuously grow your business.

Alternatives to DIY…

One of the key alternatives to doing it yourself, is something I call “Standing on the shoulders of Giants.” That basically means leveraging other online business peoples lists, reputations, and communities.

It’s not that hard.

The key to getting your content out with them is by thinking about their self-interest. What would make them look good in the eyes of their followers.

Then simply create some value that they’d be happy to share with their crowd. It can be an interview with them. Or offer to write a guest blog. Contribute an article or a podcast…

If that sounds impossible remember, just like you, they have to create killer content for their crowd. If you can offer them something they would be happy to offer, they’ll most likely jump at it in a heartbeat. They’re giving their followers great value, and they’re getting a load of work off their own desk.

And they’re giving you a great boost in your reach throughout the Internet.

So here’s your action step. Find two or three celebrities in your niche, and think of what kind of value you could offer them to make their lives easier…
  • http://www.veraclaritas.com Kenneth Vogt

    I am constantly amazed by people who think they can game Google. Google hires the smartest people on earth. And then they hired the next smartest. Those smart people have built computer systems that are even smarter than they are — and faster and bigger and more tireless. You have to have one monumentally deluded ego to think you are going to go up against that and win. Anyway, why would you want to? Stop looking for shortcuts. It’s not hard to beat all the lazy people by doing what Google loudly proclaims it wants: provide relevant, popular content. And look at this, Pete just told you how to do that. So stop trying to choose what is not a choice. More on that here: http://www.veraclaritas.com/choose-among-your-choices/

  • http://v-interface.com Gwen Hawver

    I don’t believe SEO is dead, it is just changing as Google is cleaning house. In our eyes content building on community blogs and article submissions just another part of a good SEO campaign.

  • http://twitter.com/rontite/status/268029161417871360/ @rontite
  • http://twitter.com/seanmowen/status/274268711815364608/ @seanmowen

    R.I.P. SEO – this blog entry is nicer than I’d be. I personally think content mrktg is king over SEO. http://t.co/gEe7gjnn

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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