The 30 Day Challenge vs 4-Hour Work Week

With the release of Tim Ferriss‘ newly updated Four Hour Work Week; I wanted to answer a question I’ve often been asked:

“What’s the difference between the Thirty Day Challenge and the 4 Hour Work Week?”

Before I jump down this rabbit hole, for those who are not familiar with the phenomenon that is Tim Ferriss’ Four Hour Work Week

Four Hour Work Week- Tim Ferriss

The 4HWW in a nutshell talks around the acronym DEAL (coined by Ferriss) which stands for: Definition, Elimination, Automation, and Liberation.

The book (like the acronym) starts with Definition; figuring out what you really want for your lifestyle, and doing the sums to figure out what it will really cost to get there. It’s amazing how much it doesn’t cost to live like a king in Argentina.

Elimination is all about time management, or rather about not managing time. In my opinion this is the main take-away from the book; and is achieved by applying the 80/20 rule to focus YOUR time only on those tasks that contribute to your goal; and leaving the rest to an outsourced team (by taking advantage of geo-arbitrage)

The thirst section of the book is focused on Automation; and is about building a sustainable, automatic source of income. It’s here that the similarities with the 30DC appear.

Finally Tim ties everything together with Liberation; the goal of the ‘new rich’ = successful automation of one’s lifestyle and the liberation from a geographical location and job.

As I said above, The 30 Day Challenge relates to only one element of the 4HWW D.E.A.L. – the Automation component.

It’s in this section of the book that Tim does a great job of giving an overview of the ‘online business building’ process in the context of the entire ‘new rich’ philosophy, and making the process look achievable for everyone, because it really is.

This new rich philosophy, presented in the ‘Definition’ section, really drives home the ‘why’ in ‘why should I be doing this’…

And it’s the WHY which is missing around the current 30DC format, which in my opinion, is one of the driving factors behind us putting together our own book (due out mid 2010) – Although Ed try’s to set the context during the pre-season and Day 1, the book will give us an outlet to give a much more detailed, detached and objective commentary on the 30DC philosophy, what it takes to create a successful business online, and our definition of ‘WHY’

Having said that, there is only so much step-by-step you can cover in a book – and where the 4HWW is weak the 30DC is strong (stronger than any other online training program period. Paid or Free) The 30 days of the 30DC is a lot more detailed on the ‘steps’ you need to do it get your ‘muse’ off the ground and make your first $1 online.

Tim provides links to some great ‘tools’ in his book, but can’t go into a lot of detail on ‘how (and why) to use these tools’, which leaves the reader fending for themselves – and this is the void which the 30DC fundamentally fills.

With over 20 hours of free step-by-step (screen capture) video tutorials, the 30DC is the best partner for implementing the ‘Automation’ section of the 4HWW, and making a dent in that automated income goal.

… but more than simply being a online course (library), the 30DC is as much about ‘testing a niche’ as it is about starting a business – but more on this in the upcoming book.

So… What’s your take on the 4HWW and the 30DC – and how have either made a difference to your life? [Leave a comment below.]

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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