If I Was… Eighteen

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As a lot of you would know it was my birthday last week, and along with finding a few new grey hairs, I started to think back on the past 14 years “of being a man.” (especially now I’m raising one)

During this time of reflection, it dawned on me that it’s my godson’s 18th in a few months.

So in this edition of the ‘If I Was‘ series, I wanted to share the advice that would have been helpful to have had (lovingly) shoved down my throat.

CJ… this one’s for you, buddy.

Pete

 

 

SPIN Selling, Van Halen & Blogging Tips [Noise Reduction .69]

This week’s edition of Noise Reduction includes:

  • SPIN Selling and the 7 Levers of Business
  • 7 Biggest Lessons Learned While Working With Rich Schefren & Mike Filsaime for 7+ Years
  • Why Did Van Halen Demand People Remove Brown M&Ms?
  • 32 Experts Share Their Best Blog Post Promotion Tips
  • Pricing Experiments You Might Not Know, But Can Learn From
  • The Athlete’s Foot Chief Executive Reveals How He Notched Up a Record Half-Year Profit
  • The Right & Wrong Way to Ask for a Job or a Mentor

SPIN Selling and the 7 Levers of Business [PreneurCast Ep128]

Pete and Dom discuss the principles in Neil Rackham’s SPIN Selling technique for making high-value sales, then they apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or service.

Pete has a couple of consulting/strategy session spots available – email support [at] preneurgroup [dot] com for more details.

Win Stuff!
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices). To enter this competition, just visit: http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/ and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

Quick Favour For My Birthday?

Hey,

I’m turning 32 this week, and was thinking about all the cool things that happened in the past 12 months.

It was a pretty amazing year, especially with Eli (AKA “La Boss”):

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I think all parents know that you can’t prepare yourself for parenthood; but what this little munchkin has taught me this year has been the biggest surprise.

I’m even putting dirty dishes straight in the dishwasher, and not leaving towels on the floor for the first time ever! As I realised Eli is going to learn more from my actions than my words!

… and that “show not tell” approach is something that we try and do for the Preneur Community each and every day – as everything we share comes from real work experience, running real wold businesses.

I love this because we make an effort to not be like everyone else out there. We’re in the trenches day-to-day just like you, growing and marketing our projects, and not spending all day selling “information + advice” like most “gurus”.

But even with that said, the thing I’m most proud of is the results the Preneur Community has achieved.

The replies to our emails, and the stories people share with us at varies conferences are inspiring. It’s truly amazing what ‘preneur style marketing‘ can do for business owners like us.

So it’s funny that every year, when my family asks me what I want for my birthday, I never have a good answer. The truth is, my businesses & projects provide everything I need.

But I will ask one thing from you:

All I want is, to know how has Preneur Marketing helped you?

For my 32nd birthday, will you share one specific thing that Preneur Marketing + the PreneurCast Podcast has helped you to do? Maybe the ‘7 Levers’ has helped towards doubling your profits, or you’ve grown through outsourcing. Maybe you just enjoy hearing Dom and I rant on the podcast each week, or ProfitHacks helped you get way more productive.  Perhaps a book we’ve recommended changed your life, or the Preneur Heirarchy gave you a framework to focus your marketing.

I would love to know, and it would make my day. Just leave a comment here on the blog.

And, as always, thanks for being part of our community.

.Pete

Starting Out, Raising $380K & A Killer SEO Tactic [Noise Reduction .68]

This week’s edition of Noise Reduction includes:

  • Getting Started with Jon Acuff [PreneurCast Ep127]
  • Gmail Adding Prominent ‘Unsubscribe’ Option to Marketing Emails
  • The Savviest Backlinking Method of 2013… That Will Still Work Today
  • The Nordstrom Catalog Experiment of 2004-2006
  • If I Was… Spotify
  • How to Guest Blog Like a Professional
  • Kickstarter Done Right: Raising $100k+ in 24hrs

The Savviest Backlinking Method of 2013… That will still work today.

David_JenynsOver the coming weeks and months here on the blog, you’re hopefully going to see the growth of a new series of essays we’re calling ‘Preneur Marketing Profiles’

In this series we’re going to be highlighting, giving kudos too, and digging deep on really cool people, start-ups and businesses doing awesome “Preneur Style Marketing.”

It could be a something as simple as a split test… Maybe we’ll breakdown a new product launch … perhaps we’ll do a case-study on a crowd-funding campaign … or breakdown an email someone used that generated a tonne of leads.

We’re aiming to tackle anything and everything, so you, the Preneur Community, can swipe and deploy the successful tactic in your own business.
Today we start with one of the savviest link building strategies I’ve seen, in a very long time… from one of the savviest marketers I know – Mr Davey J.

Enjoy!

Pete

Getting Started with Jon Acuff [PreneurCast Ep127]

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Pete talks to Jon Acuff, author of Quitter about his new book, Start: Punch Fear in the Face, Escape Average and Do Work That Matters. They talk about entrepreneurship, chasing your dreams, personal branding and many other topics.

Win Stuff!
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices).
To enter this competition, just visit: http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/ and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

If I Was… Spotify.

Every now and then on the podcast we do an ‘If I Was …” episode, where we grab an industry and walk through how I would apply the 7 Levers, if I was in that line of business.

But today I want to start an “If I Was…” blog series; but with a slight twist.

Unlike the podcast episodes where Dom and I look at an industry & fictional business – in this series, I’ll be taking existing businesses, and ranting about an idea I would champion if I was on the board or in the marketing team.

Now I’m not going to invest a lot of time researching my idea to ensure its validity. Some ideas might not be executable due to some small legal loophole, perhaps the idea has already been tried and failed, or maybe it’s already been suggested elsewhere.

If so, that’s cool … this series is just an outlet to spread ideas, start a discussion, and possibly seed an idea you can take, adapt, nurture and grow in your own projects.

Enjoy + Discuss.

Pete


Today’s Target: Spotify.

Spotify

The Idea: Tip Jar for Musicians.

I still remember working the late night shopping shifts on Thursdays and Fridays during university at Athlete’s Foot, and being super excited to see what mix tape CD, Simon (my usual late night co-worker) would have made.

It’s where my love of RnB grew thanks to Simon, and his ability to find the most obscure Ja Rule, Fabolous or Chingy remixes.

In the days leading up to the infamous late-night shopping shifts, which turned The Athlete’s Foot in Werribee Plaza into more of a club, than retail outlet… Simon would scour Kazaa ( a Napster clone) for the hottest new tracks, and as if he was making a mixed tape for a lover, meticulously arrange the tracks and burn the CD on the computer in his parents living room.

Oh how things have changed… In today’s modern office, it’s now a mix of Sonos + Spotify.

How to Overcome Distraction & Gain Clarity in Business [PreneurCast Ep126]

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This week, Pete and Dom discuss some of the lessons learned from Pete’s recent consulting sessions, and Pete highlights some interesting common issues that he identified after talking to many members of the Preneur Community one-to-one.

Pete has a couple of consulting/strategy session spots available – email support [at] preneurgroup [dot] com for more details.

Win Stuff!
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices).
To enter this competition, just visit: http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/ and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

The Challenge of Indirect Marketing with Xero.com’s Penny Elmslie [PreneurCast Ep125]

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What do you do when people start publically criticizing your advertising?

Get straight on the front foot, reach out with dignity, share your thought process, and the results!

… and that’s exactly that the team at Xero.com did with me recently after I wrote a blog post and had a little dig at a marketing campaign they are running.

So on today’s show, Penny Elmslie from Xero’s marketing team joins me to talk about this recent marketing campaign, and share how they deal with the unique challenges of marketing and selling via a community of resellers and partners, rather than direct to the end customer.

We cover a lot of ground in this conversation:

  • begining with how they justify their “street billboard campaign”,
  • how they define their path to market,
  • how to deal with two types of customers/audiences,
  • and most importantly, how to build a global (software SaaS) through resellers.

Win Stuff!
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices).
To enter this competition, just visit: http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/ and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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