Autoresponders are one of the most useful and effective features of cloud-based email services. Ranging from simple functionality right through to complex masterpieces of programming, autoresponders provide cost savings and time efficiencies, ensuring that all of your customers are welcomed, greeted and responded to at any time of the day or night.
Where would be without them?
There was a time that, whenever a client contacted us to subscribe to a product or service, we’d have to manually craft an email to welcome them on board. We used to spend so much time keeping in touch with our customer base that we’d have nothing left to dedicate to our business development.
I’m a huge advocate of using autoresponders as a means of easily, systematically and automatically turning prospects into customers. They’re also a highly effective way of pulling on the sixth lever of your business, “Transactions per Customer”. As a business owner you’re looking to find simple ways of encouraging your prospects to come back to you and make purchases again and again. Autoresponders allow you to set up a few emails and responses, select a schedule and sit back while your communications are sent out at specified times to encourage your customers to make repeat purchases.
The 7 Levers of Business
If you’re not yet familiar with the 7 Levers of Business and how they will transform your marketing and increase profits, you can check it out here:
Over the past couple of years we’ve trialled a few different products and, to our minds at least, there are two clear winners in the comparison stakes. We’re firm fans of both AWeber and MailChimp, for several reasons. However it’s important that we share all of our findings with you as you may come to a different conclusion and decide that a different product is the right one to meet your business needs.
In this section we’ll check out the key players in the autoresponder market, compare some of their advantages and disadvantages, and then outline why we chose AWeber and MailChimp over their competitors. At the moment, the main players in the field are Constant Contact, AWeber, MailChimp, OfficeAutoPilot, Infusionsoft and iContact.