PreneurCast Business & Marketing Podcast

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A corner stone to PreneurMarketing, is the ever popular Marketing Podcast –Preneurcast with your hosts Pete Williams and digital media producer Dom Goucher.

Each episode the boys discuss a range of marketing related topics you don’t want to miss, from Entrepreneurship & Business, to Internet Marketing and Productivity (with a fair smattering of Software and Gadgets too).

A few of our most popular episodes from the 120+ shows are highlighted below… but keep scrolling to see the entire back catalogue!

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TOP 6 PRENEURCAST EPISODES

PreneurCast Episode 52: 7 Levers of Business Redux
http://preneurmarketing.com/preneurcast/preneurcast052-7-levers-of-business-redux/

In this episode, Pete and Dom revisit the 7 Levers of Business, their framework for analysing and improving your business by focusing on the 7 primary elements of every business, then systematically working to improve each one by just 10% for a massive result – the doubling of your profits!

7 Levers of Business is a tried, tested and proven methodology for the specific aspects of business that are each directly linked to your profitability. We refer to them as levers because, if you “pull” on any of these elements by improving them, even slightly, your profits will increase accordingly.

Want to know what these 7 Levers are?

Click Here To Check Out This Podcast Episode

PreneurCast Episode 02: The Marketing Symphony
http://preneurmarketing.com/preneurcast/preneurcast002-the-marketing-symphony/

In this episode of the podcast, Pete talks to Dom Goucher about his recent panel appearance at Anthill Magazine’s Entrepreneurs dinner, and about “The Marketing Symphony”, the subject of Pete’s book project with Ed Dale and Robert Somerville of The Challenge.

Regardless of where you are right now with your business, the Marketing Symphony applies. You might be dreaming of starting a business or planning your launch; you might already own a business and be looking to maximise your sales. Whether you’re taking a product online, creating a new product, or whatever it is, the Marketing Symphony is always relevant – it’s a universal constant.

So what is this symphony? Well, it’s a symphony in four parts which you’ll learn in this episode of PreneurCast.

Click Here To Check Out This Podcast Episode

PreneurCast Episode 81: Conversation with Tim Ferriss
http://preneurmarketing.com/preneurcast/preneurcast081-conversation-with-tim-ferriss/

In this episode of the podcast, Pete talks to multiple New York Times Best Selling Author, Angel Investor and all-round superstar Tim Ferriss. Tim’s book, The 4-Hour Chef, had just been released, and Pete talks to Tim about the book and many other marketing-related topics including:

  • Tim’s take on ‘Direct Response Marketing’ and how he’s incorporated in his business.
  • What percentage of success comes down to good marketing vs good content.
  • How much of Tim’s publishing success was planned, and how much was an awesome surprise.
  • Business Success – is it more about the right strategy or good execution ?
  • Tim’s take on the “mechanics” of business.

To find out Tim + Pete’s take on all this and more, check out the episode today:

Click Here To Check Out This Podcast Episode

PreneurCast Episode 11: Numbers
http://preneurmarketing.com/preneurcast/preneurcast011-numbers/

In one of the earliest episodes of the show, and after a brief celebration that PreneurCast was featured as New and Noteworthy by iTunes, Pete talks with Dom Goucher about the importance of numbers in a business, specifically the importance of looking at the right numbers in the right way.

If you’re feeling a little lost in your business, and not sure what you should be measuring, this episode is for you.

Find out what Peter Drucker was talking about when he said “What gets measured, gets managed” in this episode of the show.

Click Here To Check Out This Podcast Episode

PreneurCast Episode 79: Conversation with Robert Greene
http://preneurmarketing.com/preneurcast/preneurcast079-conversation-with-robert-greene/

Pete recently got early access to Mastery, the new book from Robert Greene, author of The 48 Laws of Power, The 33 Strategies of War and The 50th Law. This week, he talks with Robert about the new book, and the paths people take to become a master.

Make sure you visit Robert’s blog at http://powerseductionandwar.com – there are some pre-order bonuses for the book

Click Here To Check Out This Podcast Episode

PreneurCast Episode 44: Core vs Mechanics
http://preneurmarketing.com/preneurcast/preneurcast044-outsourcing-mechanics-vs-core-business/

Outsourcing is an ever popular topic at the moment and in this, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improve effectiveness and profitability in your business.

Pete’s entire personal productivity framework is based around two key principles:

  • Core: Any task that is critical to the success of the business (read: increasing profits) that only I can do
  • Mechanics: Any action, or sub-task, that the business requires, which someone else can do, to 85% or greater ability than me.

To find out how to apply the Core vs Mechanics Framework to your personal productivity, check out this episode of the show.

Click Here To Check Out This Podcast Episode

80/20 Sales and Marketing with Perry Marshall [PreneurCast Ep151]

 80/20 Sales and Marketing with Perry Marshall [PreneurCast Ep151]

Perry Marshall, AdWords Expert and Author of 80/20 Sales and Marketing talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss out on the biggest wins.

A lot of people might know Perry as an AdWords guy. He was the prominent AdWords advisor and author of the definitive guide to AdWords when AdWords was in its initial peak/wave.

This year he wrote a book called 80/20 Sales and Marketing. I got an advance copy 12 months ago before its release, and just put it aside. I can’t remember exactly what prompted me to pick it up and read it when I got the physical book this year. And I have to say, this book is my Book of the Year.

It really surprised me, which might be the reason why it is so far off my list of must-reads for this year. It takes Richard Koch’s principles from the book The 80/20 Principle, and talks about them in the context of sales and marketing. It’s a definitive guide to working less and marketing more. There’s some absolutely gold nuggets in this book, so it was really great to be able to get Perry on and talk about those things.

In our conversation, Perry mentions what’s called the Principle of the Hyper-responsive Customer, which is that your very best customers have an ability to consume that exceeds your ability to supply. So how do you find them?

Bootstrapping with Alec Lynch of DesignCrowd [PreneurCast Ep150]

Bootstrapping with Alec Lynch of DesignCrowd [PreneurCast Ep150]

Alec Lynch is one of the founders of DesignCrowd, a marketplace for crowdsourced design services. He talks to Pete about the challenges (and benefits) of getting investment and also gives some great tips on using the DesignCrowd service successfully.

As a lot of you may know, a few years ago, Pete was one of the finalists in the Ernst & Young Entrepreneur of the Year awards for the telecommunications business he’s involved with. Well, Alec went through the EoY program this year, and did a little better than Pete – he was named Emerging Entrepreneur of the Year in the Eastern Region (2014).

His business, DesignCrowd, is all about crowdsourcing design work. It’s one of those platforms where you can put a brief about your project (e.g. you need a logo, a book cover, or a banner designed), and then designers from all around the world will do a spec work and present you with their best ideas. You then get to choose the one you like the best. It’s like a smorgasbord of graphics!

Alec has grown his platform to be one of the largest in the world. If you’re not familiar with it, they talked a lot about the platform, the pros and cons, how to get good results out of it, and more importantly, how Alec bootstrapped and built his business. There’s definitely lessons in that for you to grow your business as well.

Driving Massive Growth with Phil Barham [PreneurCast Ep149]

Driving Massive Growth with Phil Barham [PreneurCast Ep149]

Phil Barham took My Family™ Stickers from an idea to a business that has sold 8 million stickers in 23 countries. Pete talks to Phil about the critical elements of identifying his market, supporting his retail outlets and taking massive action.

From Australia, to Japan, and now North America, it seems the world can’t get enough of this episode’s guest, Phil Barham.

Well, more accurately Phil’s quirky idea – My Family™ Stickers.  You know, the stick-figure drawings you’ve probably seen on the back window of cars — everywhere.

Phil and his partner Monica have taken My Family™ Stickers from an idea to a business that has sold over 8 million stickers in 23 countries.

In this edition of PreneurCast, Pete talks to Phil about the road to his success — the critical elements of identifying his market, supporting his retail outlets, and taking massive action.

Growing Talent with Dan Coyle [PreneurCast Ep147]

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“As Pablo Picasso (no slouch at theft himself) put it,
“Good artists borrow. Great artists steal.”  ― Daniel Coyle

Dan Coyle is the author of The Talent Code, a book about how some of the world’s most successful athletes train and develop their talent. There are a lot of lessons in the book for all walks of life, not just sport, and we discusses these in this episode of PreneurCast.

Drawing on some crazy cutting-edge neurology, and firsthand research gathered on “field trips” to nine of the world’s leading talent hotbeds — from the baseball fields of the Caribbean to a classical-music academy in upstate New York – In the conversation Dan covers the key elements that will allow you to develop your talent and optimize your performance, not just in sports but business, marketing and entrepreneurship.

  • Deep Practice – Everyone knows that practice is a key to success. What everyone doesn’t know is that specific kinds of practice can increase skill up to ten times faster than conventional practice.
  • Ignition – We all need a little motivation to get started. But what separates truly high achievers from the rest of the pack?
  • Master Coaching – What are the secrets of the world’s most effective ? They all have “the right type” of coaches.

These three key elements work together within your brain to form what is called myelin – a microscopic neural substance that adds vast amounts of speed and accuracy to your thoughts and movements. Neuroscientists have discovered that myelin might just be the key: the foundation of all forms of greatness, from Michelangelo’s to Michael Jordan’s.

The awesome news about myelin is that it isn’t fixed at birth; no no no, it grows … and like anything that grows, it can be cultivated and nourished.

So how do you grow myelin? Listen to this episode of PreneurCast with Dan Coyle and find out.

“Practice doesn’t make perfect. Practice makes myelin, and myelin makes perfect.” ― Daniel Coyle

Joe Sugarman on Direct Response Marketing + Copywriting [PreneurCast Ep146]

This is a super exciting update to write, as this week we started the “new season” of the PreneurCast Podcast.

After a couple of months’ hiatus, we’re back with some amazing interviews and conversations, ready to be shot out of the pipe – including Michael Gerber, Robert Allen, Daniel Coyle. It’s been so much fun chatting with some of these business and marketing legends, and I’m so excited for you to listen, learn, apply – and then get your feedback in the comments below! Now we decided to start the new season off with a conversation with a true direct-response marketing pioneer – Joseph Sugarman.

Tagged the “Mail Order Maverick” by The New York Times, Joe is a groundbreaker in every sense of the word.

Through his company JS&A, using direct marketing, Joe was a pioneer and led the world in marketing what was then space-age technology – pocket calculators, cordless phones, digital watches and personal home computers. Not only did he lead the way with the products he chose to market, but also in the way he marketed them – introducing the concept of using toll-free numbers to take credit card orders over the phone, which was unheard of at the time. He then stumbled upon this new thing called Infomercials, which led to the sale of 20 million pairs of BluBlockers sunglasses. Joe and I talk about this incredible journey and the subsequent books he’s written on the subject of marketing – Triggers, The Adweek Copywriting Handbook, and Success Factors. This episode is such a great one to start off this new series of shows with, so sit back and enjoy Joe Sugarman.

Tim Ferriss Retrospective [PreneurCast Ep145]

As part of our retrospective series, here is Pete talking with multiple New York Times Best Selling Author, Entrepreneur, Angel Investor and all-round superstar Tim Ferriss. They talk about The 4-Hour Chef book and many other marketing-related topics.

Robert Greene Retrospective [PreneurCast Ep144]

As part of our retrospective series, here is Pete talking with Robert Greene, author of 48 Laws of Power, The 33 Strategies of War. The 50th Law and Mastery. They talk about the paths people take to become a master of their chosen field.

Low-Hanging Fruit Retrospective [PreneurCast Ep143]

As part of our retrospective series, here is our show about Low-Hanging Fruit – simple marketing and business ideas that everyone can use to improve one or more of the Seven Levers of Business.

Marketing Myths Retrospective [PreneurCast Ep142]

As part of our retrospective series, here is our show about Marketing Myths, where we look at common marketing ideas that you might hear about, and why they are not always such a good idea.

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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