PreneurCast Business & Marketing Podcast

preneurcast-logo

A corner stone to PreneurMarketing, is the ever popular Marketing Podcast –Preneurcast with your hosts Pete Williams and digital media producer Dom Goucher.

Each episode the boys discuss a range of marketing related topics you don’t want to miss, from Entrepreneurship & Business, to Internet Marketing and Productivity (with a fair smattering of Software and Gadgets too).

A few of our most popular episodes from the 120+ shows are highlighted below… but keep scrolling to see the entire back catalogue!

Make sure you subscribe to the show on your favourite device + app…

button-itunesbutton-itunesbutton-itunesbutton-itunes

If you’re a long-time listener, no-time commenter, please leave us an honest rating and review on either iTunes or Stitcher. It will help the show and its ranking immensely! Which strokes our egos, and keeps fuelling more episodes.
 

TOP 6 PRENEURCAST EPISODES

PreneurCast Episode 52: 7 Levers of Business Redux
http://preneurmarketing.com/preneurcast/preneurcast052-7-levers-of-business-redux/

In this episode, Pete and Dom revisit the 7 Levers of Business, their framework for analysing and improving your business by focusing on the 7 primary elements of every business, then systematically working to improve each one by just 10% for a massive result – the doubling of your profits!

7 Levers of Business is a tried, tested and proven methodology for the specific aspects of business that are each directly linked to your profitability. We refer to them as levers because, if you “pull” on any of these elements by improving them, even slightly, your profits will increase accordingly.

Want to know what these 7 Levers are?

Click Here To Check Out This Podcast Episode

PreneurCast Episode 02: The Marketing Symphony
http://preneurmarketing.com/preneurcast/preneurcast002-the-marketing-symphony/

In this episode of the podcast, Pete talks to Dom Goucher about his recent panel appearance at Anthill Magazine’s Entrepreneurs dinner, and about “The Marketing Symphony”, the subject of Pete’s book project with Ed Dale and Robert Somerville of The Challenge.

Regardless of where you are right now with your business, the Marketing Symphony applies. You might be dreaming of starting a business or planning your launch; you might already own a business and be looking to maximise your sales. Whether you’re taking a product online, creating a new product, or whatever it is, the Marketing Symphony is always relevant – it’s a universal constant.

So what is this symphony? Well, it’s a symphony in four parts which you’ll learn in this episode of PreneurCast.

Click Here To Check Out This Podcast Episode

PreneurCast Episode 81: Conversation with Tim Ferriss
http://preneurmarketing.com/preneurcast/preneurcast081-conversation-with-tim-ferriss/

In this episode of the podcast, Pete talks to multiple New York Times Best Selling Author, Angel Investor and all-round superstar Tim Ferriss. Tim’s book, The 4-Hour Chef, had just been released, and Pete talks to Tim about the book and many other marketing-related topics including:

  • Tim’s take on ‘Direct Response Marketing’ and how he’s incorporated in his business.
  • What percentage of success comes down to good marketing vs good content.
  • How much of Tim’s publishing success was planned, and how much was an awesome surprise.
  • Business Success – is it more about the right strategy or good execution ?
  • Tim’s take on the “mechanics” of business.

To find out Tim + Pete’s take on all this and more, check out the episode today:

Click Here To Check Out This Podcast Episode

PreneurCast Episode 11: Numbers
http://preneurmarketing.com/preneurcast/preneurcast011-numbers/

In one of the earliest episodes of the show, and after a brief celebration that PreneurCast was featured as New and Noteworthy by iTunes, Pete talks with Dom Goucher about the importance of numbers in a business, specifically the importance of looking at the right numbers in the right way.

If you’re feeling a little lost in your business, and not sure what you should be measuring, this episode is for you.

Find out what Peter Drucker was talking about when he said “What gets measured, gets managed” in this episode of the show.

Click Here To Check Out This Podcast Episode

PreneurCast Episode 79: Conversation with Robert Greene
http://preneurmarketing.com/preneurcast/preneurcast079-conversation-with-robert-greene/

Pete recently got early access to Mastery, the new book from Robert Greene, author of The 48 Laws of Power, The 33 Strategies of War and The 50th Law. This week, he talks with Robert about the new book, and the paths people take to become a master.

Make sure you visit Robert’s blog at http://powerseductionandwar.com – there are some pre-order bonuses for the book

-= Links =-

- Online:
http://powerseductionandwar.com – Robert’s Blog

- Books:
Mastery – Robert Greene

Click Here To Check Out This Podcast Episode

PreneurCast Episode 44: Core vs Mechanics
http://preneurmarketing.com/preneurcast/preneurcast044-outsourcing-mechanics-vs-core-business/

Outsourcing is an ever popular topic at the moment and in this, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improve effectiveness and profitability in your business.

Pete’s entire personal productivity framework is based around two key principles:

  • Core: Any task that is critical to the success of the business (read: increasing profits) that only I can do
  • Mechanics: Any action, or sub-task, that the business requires, which someone else can do, to 85% or greater ability than me.

To find out how to apply the Core vs Mechanics Framework to your personal productivity, check out this episode of the show.

Click Here To Check Out This Podcast Episode

7 Steps to Higher Website Conversions (The VD Report) [PreneurCast Ep131]

Pete and Dom discuss a framework for improving the conversions of any website by focusing on the needs of the visitor instead of what you want to tell them. This framework comes from Pete’s free “VD Report” that he originally published on this website.

We’re Looking for Case Studies
Pete is looking for people to feature as case studies here on the Blog — e-mail support [at] preneurgroup [dot] com and let us know how you have applied the 7 Levers to your business, and the results you’ve got.

Flee 9 to 5 with Ben Angel [PreneurCast Ep130]

Pete talks to author Ben Angel about his new book, Flee 9 to 5, and the many frameworks for success that it contains. They talk about personal branding, frameworks for product strategy and for Social Media Marketing Strategy among other topics.

We’re Looking for Case Studies
Pete is looking for people to feature as case studies here on the Blog — e-mail support [at] preneurgroup [dot] com and let us know how you have applied the 7 Levers to your business, and the results you’ve got.

The Game of Motivation with Dr Jason Fox [PreneurCast Ep129]

In this show, Pete talks to Dr Jason Fox, author of The Game Changer. They discuss motivation, and how you can use the principles behind games to motivate yourself and others. They also talk about goal setting and measuring progress.

Win Stuff!
If you act fast, you can win a copy of Dr Fox’s book.
To enter this competition, just leave a comment below this post. Tell us your big takeaway from the show, and we’ll choose the winners in a couple of weeks’ time.

We’re Looking for Case Studies
Pete is looking for people to feature as case studies here on the Blog — e-mail support [at] preneurgroup [dot] com and let us know how you have applied the 7 Levers to your business, and the results you’ve got.

SPIN Selling and the 7 Levers of Business [PreneurCast Ep128]

Pete and Dom discuss the principles in Neil Rackham’s SPIN Selling technique for making high-value sales, then they apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or service.

Pete has a couple of consulting/strategy session spots available – email support [at] preneurgroup [dot] com for more details.

Win Stuff!
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices). To enter this competition, just visit: http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/ and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

Getting Started with Jon Acuff [PreneurCast Ep127]

button-itunesbutton-itunesbutton-itunes

Pete talks to Jon Acuff, author of Quitter about his new book, Start: Punch Fear in the Face, Escape Average and Do Work That Matters. They talk about entrepreneurship, chasing your dreams, personal branding and many other topics.

Win Stuff!
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices).
To enter this competition, just visit: http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/ and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

How to Overcome Distraction & Gain Clarity in Business [PreneurCast Ep126]

button-itunesbutton-itunesbutton-itunes

This week, Pete and Dom discuss some of the lessons learned from Pete’s recent consulting sessions, and Pete highlights some interesting common issues that he identified after talking to many members of the Preneur Community one-to-one.

Pete has a couple of consulting/strategy session spots available – email support [at] preneurgroup [dot] com for more details.

Win Stuff!
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices).
To enter this competition, just visit: http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/ and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

The Challenge of Indirect Marketing with Xero.com’s Penny Elmslie [PreneurCast Ep125]

button-itunesbutton-itunesbutton-itunes

What do you do when people start publically criticizing your advertising?

Get straight on the front foot, reach out with dignity, share your thought process, and the results!

… and that’s exactly that the team at Xero.com did with me recently after I wrote a blog post and had a little dig at a marketing campaign they are running.

So on today’s show, Penny Elmslie from Xero’s marketing team joins me to talk about this recent marketing campaign, and share how they deal with the unique challenges of marketing and selling via a community of resellers and partners, rather than direct to the end customer.

We cover a lot of ground in this conversation:

  • begining with how they justify their “street billboard campaign”,
  • how they define their path to market,
  • how to deal with two types of customers/audiences,
  • and most importantly, how to build a global (software SaaS) through resellers.

Win Stuff!
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices).
To enter this competition, just visit: http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/ and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

The 2013 Preneur Marketing Awards [PreneurCast Ep124]

button-itunesbutton-itunesbutton-itunes

To start the year off, and given it’s award season right now, we decided our first episode for 2014 should be our annual Preneur Marketing Awards — celebrating the best of the best from the past 12 months.

Normally, we finish off the year with our annual marketing and entrepreneurial review show. But given the small hiatus the boys had, they have donned their best party frocks for the first episode for the year, to look back and give out ‘the Marketing Oscars‘ to the things that made the most difference in their lives, businesses and projects throughout the year.

Follow along and see if you agree that the tools, books, software and more that impacted the boys also impacted your bottom line. And if there’s something you think they missed, make sure you leave a comment below as they have some great stuff to give away to the best commenters.

Share Your ‘Best of 2013′ & Win Stuff!

In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices).

To enter this competition, just leave a comment below. Tell us your vote for any of the categories we listed this year, and tell us about something we missed!

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete