A corner stone to PreneurMarketing, is the ever popular Marketing Podcast –Preneurcast with your hosts Pete Williams and digital media producer Dom Goucher.
Each episode the boys discuss a range of marketing related topics you don’t want to miss, from Entrepreneurship & Business, to Internet Marketing and Productivity (with a fair smattering of Software and Gadgets too).
A few of our most popular episodes from the 120+ shows are highlighted below… but keep scrolling to see the entire back catalogue!
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TOP 6 PRENEURCAST EPISODES
PreneurCast Episode 52: 7 Levers of Business Redux
In this episode, Pete and Dom revisit the 7 Levers of Business, their framework for analysing and improving your business by focusing on the 7 primary elements of every business, then systematically working to improve each one by just 10% for a massive result – the doubling of your profits!
7 Levers of Business is a tried, tested and proven methodology for the specific aspects of business that are each directly linked to your profitability. We refer to them as levers because, if you “pull” on any of these elements by improving them, even slightly, your profits will increase accordingly.
Want to know what these 7 Levers are?
PreneurCast Episode 02: The Marketing Symphony
In this episode of the podcast, Pete talks to Dom Goucher about his recent panel appearance at Anthill Magazine’s Entrepreneurs dinner, and about “The Marketing Symphony”, the subject of Pete’s book project with Ed Dale and Robert Somerville of The Challenge.
Regardless of where you are right now with your business, the Marketing Symphony applies. You might be dreaming of starting a business or planning your launch; you might already own a business and be looking to maximise your sales. Whether you’re taking a product online, creating a new product, or whatever it is, the Marketing Symphony is always relevant – it’s a universal constant.
So what is this symphony? Well, it’s a symphony in four parts which you’ll learn in this episode of PreneurCast.
PreneurCast Episode 81: Conversation with Tim Ferriss
In this episode of the podcast, Pete talks to multiple New York Times Best Selling Author, Angel Investor and all-round superstar Tim Ferriss. Tim’s book, The 4-Hour Chef, had just been released, and Pete talks to Tim about the book and many other marketing-related topics including:
- Tim’s take on ‘Direct Response Marketing’ and how he’s incorporated in his business.
- What percentage of success comes down to good marketing vs good content.
- How much of Tim’s publishing success was planned, and how much was an awesome surprise.
- Business Success – is it more about the right strategy or good execution ?
- Tim’s take on the “mechanics” of business.
To find out Tim + Pete’s take on all this and more, check out the episode today:
PreneurCast Episode 11: Numbers
In one of the earliest episodes of the show, and after a brief celebration that PreneurCast was featured as New and Noteworthy by iTunes, Pete talks with Dom Goucher about the importance of numbers in a business, specifically the importance of looking at the right numbers in the right way.
If you’re feeling a little lost in your business, and not sure what you should be measuring, this episode is for you.
Find out what Peter Drucker was talking about when he said “What gets measured, gets managed” in this episode of the show.
PreneurCast Episode 79: Conversation with Robert Greene
Pete recently got early access to Mastery, the new book from Robert Greene, author of The 48 Laws of Power, The 33 Strategies of War and The 50th Law. This week, he talks with Robert about the new book, and the paths people take to become a master.
Make sure you visit Robert’s blog at http://powerseductionandwar.com – there are some pre-order bonuses for the book
PreneurCast Episode 44: Core vs Mechanics
Outsourcing is an ever popular topic at the moment and in this, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improve effectiveness and profitability in your business.
Pete’s entire personal productivity framework is based around two key principles:
- Core: Any task that is critical to the success of the business (read: increasing profits) that only I can do
- Mechanics: Any action, or sub-task, that the business requires, which someone else can do, to 85% or greater ability than me.
To find out how to apply the Core vs Mechanics Framework to your personal productivity, check out this episode of the show.