PreneurCast037: [The Self-Indulgent] Preneur Hierarchy

Following on from the Checklists and Frameworks Episode, Pete talks to Dom about one of his original frameworks, the Preneur Hierarchy, that guides the most productive use of your marketing efforts by identifying the different segments of any market.


Prefer To Watch The Video Version:

Action Step: Have a look at the Preneur Hierarchy diagram on http://www.preneurmedia.tv and draw out your own version. Write out all of your current marketing activities, then put them into the Preneur Hierarchy to see if you are getting the most leverage for your efforts, or if there are opportunities to improve.

Bonus Action Step: Go back and listen to http://preneurmedia.tv/preneurcast/preneurcast035-pete-and-doms-favourite-things/ Episode 35 to find out how you can enter our competition and win some of Pete and Dom’s favourite things from 2011.

Tech Tip: Use an email autoresponder http://www.aweber.com – Aweber or http://mailchimp.com/- MailChimp to communicate with your existing customers.

Transcript:
Read it now.

Links:
Online:
http://www.scottbywater.com – Scott Bywater’s site
http://JustReadItFor.me – Awesome service that publishes detailed business book reviews
http://www.preneurmarketing.com – Visit Pete’s site and sign up to receive a free audio version of
Pete’s book, How to Turn Your Million-Dollar Idea Into a Reality
http://www.aweber.com – E-mail Autoresponder service
http://www.mailchimp.com – E-mail Autoresponder service
http://preneurmedia.tv/preneurcast/preneurcast035-pete-and-doms-favourite-things/ – Preneurcast Episode 35 – listen to find out how to win Pete and Dom’s favorite things

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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