PreneurCast040: Getting Publicity with Press Releases

In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the “real world media” using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out.

Prefer To Watch The Video Version:

Take Away: Press Releases are easy to write and can get you a lot of free publicity locally, nationally and internationally.

Action Step: Sign up for HARO (Help A Reporter Out) at (or one of the other services mentioned in the notes.

Tech Tip: If you are sending out Press Releases yourself, consider sending them via fax machine, as faxes are unusual and it will make your message stand out.

Read it now.


– Special PreneurCast Listener Offers from our Sponsors:
http://ReadItFor.Me/preneurcast – ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. – Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

– Books:
This week, as we’re all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe

The Ultimate Press Release Swipe File – Pete’s book including fill-in-the-blanks templates for great, attention-grabbing press releases

– PreneurCast Episodes:
These previous episodes are talked about in today’s show. Go back and listen, if you missed them, over at

PreneurCast Episode 38 – How Pete Sold the MCG

– Online Resources: – PRWeb – AAP MediaNet – HARO – Help a Reporter Out – Reporter Connection – Source Bottle

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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