Preneurcast041: The Marketer’s Filter

Pete and Dom discuss the Marketer’s Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. Pete uses Cialdini’s Influence factors and The Marketing Symphony as example frameworks to check against.

Prefer To Watch The Video Version:

Action Step: Check if you are using tools like Twitter or Online Video effectively against the Marketing Symphony or Cialdini’s Influence Factors

Tech Tip: If you are using online video, be sure to include your web address!

Read it now.


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- PreneurCast Episodes:
These previous episodes are talked about in today’s show. Go back and listen, if you missed them, over at

PreneurCast Episode 2 – Pete and Dom discuss the Marketing Symphony

- Online Resources:

The Content Leverage System – The post on the Noble Samurai blog that Pete did about our publishing workflow

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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