PreneurCast042: Branding is a By-Product

Pete and Dom discuss branding, and Pete explains why branding and brand awareness should be a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand.


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Action Step: Look at your current marketing, and make sure that the focus is a call to action regarding your products or services, and that you talk about the benefits of your products or services as a reason to take action.

Transcript:
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Links:

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PreneurCast Episodes:
These previous episodes are talked about in today’s show. Go back and listen, if you missed them, over at http://preneurmedia.tv.
PreneurCast Episode 37 – Pete and Dom discuss the Preneur Hierarchy

Online Resources:
The Mac Power Users Podcast – David Sparks and Katie Floyd’s excellent Mac-centric podcast

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete