PreneurCast061: Stick

This week, Pete and Dom talk about “stick” – ways to make sure your clients stick with you, and potentially buy from you again. They discuss things you can do both before and after the sale to ensure your customers are happy with you and your products.


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Action Steps: If there is any kind of delay in the delivery of your product or service, put something in the transition to re-enforce the purchase decision.

Transcript:
Read it now.

Links:
Online:
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PreneurCast Episodes:

These previous episodes are talked about in today’s show. If you missed them, go back and listen to them:
PreneurCast Episode 37 – The Preneur Hierarchy

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about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete