PreneurCast066: Media Manipulation

This week, Pete talks to Dom about media manipulation — getting your story featured in various online and offline publications. They discuss why this is an import strategy and how you can leverage one piece of media exposure to get you the next one.


Prefer To Watch The Video Version:

Action Step: Read Ryan Holiday’s book – Trust Me, I’m Lying.

Action Step: Think about things that you are doing that are generating conversation in your community, then think how you can leverage that interest as proof.

Transcript:
Read it now.

Links:
Books:
Trust Me, I’m Lying – Ryan Holiday
Online:
http://www.businessblueprint.com.au/ – Dale Beaumont’s Business Blueprint Conference
http://www.goinganalogue.com/ – Pete’s Offline Marketing Course, Going Analogue
http://www.7levers.com – The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members’ area.
PreneurCast Episodes:
These previous episodes were talked about in today’s show. If you missed them, go back and listen:
PreneurCast Episode 45 – Dom interviews John Davy about business networking

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about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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