PreneurCast077: Conversation with Jordan Pine

This week, Pete talks to Jordan Pine, a specialist in short-form Direct Response Ads for TV. Jordan shares lots of tips with Pete about this fast-moving medium, and Direct Response marketing is applicable almost everywhere, so be ready to take notes.


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Transcript:
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Links:
Books:
My Life in Advertising – Claude Hopkins
Ogilvy on Advertising – David Ogilvy
Reality in Advertising – Rosser Reeves
Tested Advertising Methods – John Caples
Triggers – Joseph Sugarman
Salesman of the Century – Ron Popeil
Online:
http://www.scimark.com – The site of Jordan’s company, Scimark
http://scimark.blogspot.com.au – Jordan’s blog, where he critiques Direct Response Ads from various products

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about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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