PreneurCast106: Venue Theory with Ed Dale

In a special edition, Pete talks to Ed Dale about Venue Theory, and why you should be aware of this if you are trying to reach your customers with your marketing messages and information products. They also talk about Ed’s MagCast Publishing Platform.

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At the time of the show Ed was  opening access to his Digital Magazine Publishing platform, MagCast, to the public. To find out more, take a look here:

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How Music Works – David Byrne

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Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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