PreneurCast120: Demand vs Automation

This week, Pete and Dom discuss the topic of Automation. Specifically, they talk about when to start automating processes in your business, and when automation is a bad idea that could potentially damage your business.


Prefer To Watch The Video Version:

If you like what we’re doing, please leave us a review on or a comment below.

Win Stuff!
We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners.
To enter our current competition, just visit: http://www.preneurmarketing.com/win.
Keep checking back for the latest competition and prizes!

Transcript:
Read it now.

Links:
Books:
Billion Dollar Lessons – Paul B. Carroll and Chunka Mui
You can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast – Free trial with a free audio book download for PreneurCast listeners
Previous PreneurCast Episodes:
Episode 052 – 7 Levers of Business Redux

Downloads:
 Download Audio MP3  Download Transcript PDF

  • Alan Fawcett

    I listened to this episode first thing in the morning and it has set me up for the day. It came at the perfect time. Like many others, i have been constantly hearing about all the systems, processes and tools that make life easier and will of course “magically” improve performance and profit. It was getting very easy to be distracted by the bright shiny new thing. Good foundations and fundamentals make it much easier and of stronger to build on. The concept of talk to people on a 1:1 basis until you can no longer cope with doing that and then put a system in place to help hit me like a lightning bolt. My podcast and business is all about getting to know the people behind the numbers and to create connections that count. I love talking to people, I am pretty good at it and that is where the real “magic’ happens, so why would I want to put layer upon layer of automation between me and those connections before it is necessary. The example of sending a 45 minute sales video to your target market of time poor business people was genius as well. Brilliant episode and good to hear the rants again! Thanks guys.

  • Pingback: Build on Strong Foundations | infinite pie

  • Debra Hilton

    I love hearing you two point out the obvious contradictions in people’s systems. My only complaint … we didn’t get a ‘what you want for Christmas’ or ‘best books of the year’ episode. Enjoy your holiday break from podcasting.

  • Pingback: Get Debt Free Today - Online Debt Snowball Calculator + Advice

  • Victor Davanzo

    Yes I second that, missed What you want for Christmass and best Books of the year episodes.

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete
100% Secure ... We will NEVER sell or rent your details to anyone.