SPIN Selling and the 7 Levers of Business [PreneurCast Ep128]

Pete and Dom discuss the principles in Neil Rackham’s SPIN Selling technique for making high-value sales, then they apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or service.

Pete has a couple of consulting/strategy session spots available – email support [at] preneurgroup [dot] com for more details.

Win Stuff!
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices). To enter this competition, just visit: http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/ and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

Prefer To Watch The Video Version: Links:
Online:
Get a copy of the 7 Levers Report – http://7leversreport.com
Ramit Sethi’s Blog – http://www.iwillteachyoutoberich.com

Wufoo Forms – http://www.wufoo.com
SurveyMonkey Forms – http://www.surveymonkey.com

Books:
SPIN Selling – Neil Rackham
Audible – http://preneurmarketing.com/spinsellingaudio
Amazon – http://preneurmarketing.com/spinsellingbook

SPIN Selling Fieldbook – Neil Rackham
Amazon – http://preneurmarketing.com/spinsellingfbook

Flee 9-5: Get 6-7 Figures and Do What You Love – Ben Angel
Amazon – http://preneurmarketing.com/flee95book

You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast – Free trial with a free audiobook download for PreneurCast listeners

Previous PreneurCast Episodes:

Episode 126 – Clarity vs. Distraction – http://preneurmarketing.com/preneurcast/preneurcast126-clarity-and-distraction/
Episode 124 – 2013 Awards – http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/
Episode 116 – Who Are Your Customers? – http://preneurmarketing.com/preneurcast/preneurcast116-who-are-your-customers/
Episode 95 – LinkedIn with Wayne Breitbarth – http://preneurmarketing.com/preneurcast/preneurcast095-conversation-with-wayne-breitbarth/
Episode 52 – 7 Levers Redux – http://preneurmarketing.com/preneurcast/preneurcast052-7-levers-of-business-redux/
Episode 37 – Preneur Hierarchy – http://preneurmarketing.com/preneurcast/preneurcast037-the-self-indulgent-preneur-hierarchy/

Transcript: Read it now.

Downloads:  Download Audio MP3  Download Transcript PDF

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  • JasonHunston

    I have read SPIN Selling and I am very impressed with the content. I am currently listening to the discussion and I am really enjoying it. What made you choose Neil Rackman?

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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