The Business of App Development with Mark McDonald of Appster [PreneurCast Ep132]

Pete talks to Mark McDonald of Appster, an Australian company that specialises in Mobile App Development (with a very impressive client list). They talk about the business models behind apps, and Mark gives some tips for creating successful apps.

Prefer To Watch The Video Version:

Links:
Online:
Appster, Mark’s App Development Company – http://www.appster.com.au
Get a copy of the 7 Levers Report – http://7leversreport.com
Auphonic, online audio processing – http://auphonic.com
Asana, simple online project management – http://asana.com
Article: Avoid Visitor Abandonment – http://preneurmarketing.com/essays/4-powerful-strategies-dramatically-reduce-website-visitor-abandonment/
Article: Contests and Sweepstakes – http://preneurmarketing.com/essays/4-tips-for-using-contestssweepstakes/
Books:
The Art of Learning – Josh Waitzkin
Audible: http://preneurmarketing.com/artoflearningaudio
Amazon: http://preneurmarketing.com/artoflearningbook
Daily Rituals: Daily Rituals: How Artists Work – Mason Currey
Audible: http://preneurmarketing.com/dailyritualsaudio
Amazon: http://preneurmarketing.com/dailyritualsbook
You can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast – Free trial with a free audiobook download for PreneurCast listeners

Transcript:
Read it now.

Downloads:
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about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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