Perry Marshall, AdWords Expert and Author of 80/20 Sales and Marketing talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss out on the biggest wins.
A lot of people might know Perry as an AdWords guy. He was the prominent AdWords advisor and author of the definitive guide to AdWords when AdWords was in its initial peak/wave.
This year he wrote a book called 80/20 Sales and Marketing. I got an advance copy 12 months ago before its release, and just put it aside. I can’t remember exactly what prompted me to pick it up and read it when I got the physical book this year. And I have to say, this book is my Book of the Year.
It really surprised me, which might be the reason why it is so far off my list of must-reads for this year. It takes Richard Koch’s principles from the book The 80/20 Principle, and talks about them in the context of sales and marketing. It’s a definitive guide to working less and marketing more. There’s some absolutely gold nuggets in this book, so it was really great to be able to get Perry on and talk about those things.
In our conversation, Perry mentions what’s called the Principle of the Hyper-responsive Customer, which is that your very best customers have an ability to consume that exceeds your ability to supply. So how do you find them?
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Links From This Episode:
- Download the 7 Levers of Business Report
- Perry Marshall’s site
- Direct link to the 80/20 Sales and Marketing “Shipping Only” book offer
- 80/20 Online calculator tool
Books Mentioned in This Episode:
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