Michael E. Gerber and the E-Myth [PreneurCast152]

Michael E. Gerber and the E-Myth [PreneurCast152]

“The vast majority of people [who go into business] set out to become their own boss… If they’re like everybody else that I’ve met, they’re working for a lunatic.” —Michael E. Gerber

Pete talks to Michael Gerber, author of the E-Myth series of books and Awakening the Entrepreneur Within, about how he became a best-selling author and small-business guru. They also discuss some of Michael’s latest projects.

It’s the conversation Dom has been waiting for. If you’re a long-time listener, then you must have heard us talking about Michael and his world-famous book, The E-Myth. It’s been around for the longest time and one of the first books of its kind we have read. It contains the core premises of what we believe in here on PreneurCast—about building a sustainable business, being an entrepreneur, and living that lifestyle that we’re all after.

In this episode, we talk about the book’s premise and how he got started—how he actually stumbled into the world of what became The E-Myth. He covers that very openly, and it’s very interesting to hear about his own entrepreneurial journey and what he’s up to now with a thing called The Dreaming Room.

There have been remarkable changes in the ethos of entrepreneurship since the book came out in 1986 (i.e. Silicon Valley and the lifestyle design movement). How does he see this shift in entrepreneurship and how does The E-Myth apply there? Listen to the episode of PreneurCast with Michael and find out.

In this episode, you will learn:

  • How Michael Gerber grew his entrepreneur coaching empire
  • Why The E-myth remains one of the most relevant small business guides
  • How to “work on your business, not in your business”
  • The crucial differences between a technician and entrepreneur
  • How to unlock your creative power
  • How the “mechanism” of technology affects today’s small businesses
  • Why 80-90% of small businesses end up failing
  • How to create “a world that’s about meaning” rather than “an unimaginative world that’s about money” with your entrepreneurial goals

“The owner has to become not the chief producer, but in fact the beneficiary of a system that they’ve invented that enables them to scale their company exponentially. The whole logic of The E-Myth is about scalability.” —Michael E. Gerber

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Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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