The Ultimate Press Release Swipe File

50 Templates That You Can Use to Get Your Business Media Exposure Today

Filled with over 199 hooks and headlines that you can swipe and implement into your next press release, this guide has been designed to help eliminate any procrastination or mental blocks you might have when coming up with a new angle for your media exposure campaigns.

With bonus downloadable content valued at $176, purchasing the book will also give you exclusive access to audio interviews with PR experts and full sessions of Pete’s marketing courses, Unleashing the Power of Publicity and Going Analogue, that will give you detailed processes on how to:

* Find a winning press release angle
* Make your news release stand out and get it out to the right media
* Picking the right hook for your press release to get people’s attention
* Format your press release to make it look professional

Available in print, ePub, LRF, PDB, PDF and other formats.


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Order now and get instant access to these BONUSES!
(Full sessions from Pete’s marketing courses worth over $100)

  • A 30-minute audio interview (MP3, 30.47 MB) with publicity expert Monica Rosenfeld where you’ll learn what top story angles current affairs shows like, how to find a winning press release angle, and much, much more;
  • A 40-minute audio interview (MP3, 37.17 MB) with ‘Publicity Queen’ Sally Romano where you’ll discover how to pick the right media, how to make your news release stand out, and much, much more;
  • Finding the Hook session video (MP4) that will teach you step-by-step what to talk about in your press release, what people are going to be interested in, and much, much more; and
  • Writing the Release session video (MP4),  where you’ll learn how to format your press release, what you should and should NOT include in your press release, and much, much more.

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Not sold yet? Download the preview sample (PDF, 4.2 MB) complete with cover artwork, table of contents, and several sample pages.

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about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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