iBook Author: A Warning

Absolutely; it’s very cool.

Absolutely; it makes publishing easy.

Absolutely; it’s takes reading to a new level.

… but all it is, is a new ‘conTEXT creation tool’

Don’t get distracted by the multi-touch, drag and drop, widget embedding features,
and confuse it with a ‘conTENT creation tool’

You’re content still needs to be great and engaging in it’s very own back & white written word right.

… oh and don’t get me started on the need to actually market your book if you want it to go anywhere.

If that eBook you paid a freelance writer to whip together for you isn’t selling right now on clickbank… ain’t nothin’ gonna change … by embedding a video.

Content + Marketing > Context.


Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete
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