You Can’t Afford More Wasted Education, So Work With Me DIRECTLY
and We’ll At Least Double the Profitability of Your Business TOGETHER


… Exactly what I’m looking for right now…

– Jess Wilkinson
Founder of Hunting4Gold Prospecting

Most consultants have it wrong! They focus on teaching, not doing!

You’d only take advice from a personal trainer who is trim, toned and works out themselves. So make sure you take business advice from a someone that’s ACTUALLY running successful companies!

Click here to reserve your confidential consultation


Pete Williams

I’m a business owner just like you! Not another newbie coach, or full-time consultant. Which means…

…I am out there, in the trenches just like you everyday in my B2B and B2C companies, selling real products & services, to real people. Think about it, if these ‘full-time’ consultants, coaches and gurus believed what they preached: “that marketing, systems and leverage are how to grow a real business,” why is their entire income directly and solely related to selling their advice and time by the hour?

Here are some of the companies I’ve worked with. And before I take time away from my own profitable businesses and projects, and work with you as a client, I want you to understand the results you can expect and what’s required of you.


Craig Kirby


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I think it’s so great to learn from people that know what they’re talking about, that have been there and done that before…

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Orange County, California

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First thing, thanks for your patience and all knowledge that you’re giving to us. It’s fantastic.

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Brisbane, Australia

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That’s brilliant! Look, thank you. Thank you for taking the extra time. It’s so kind of you and generous.

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Are you sick of all the busy work? Not knowing what to actually focus and work on? Fed up with the shiny objects and lack of profitable growth? Well, are you ready to stop the confusion and willing to starting working on the only seven things that really increase your profits? If that’s the case, this is going to be the most profitable message you will ever read…


Here is why:

My name is Pete Williams. And in addition to (still) running a number of successful companies including Infiniti Telecommunications, Simply Headsets, Preneur Group, and winning multiple entrepreneurial awards; I’ve spoken to, consulted for, and worked with clients of all sizes in pretty much every industry, getting results in some of the most competitive niches across the globe.

In addition to me directly, you get access to my expert in-house team, outsourced experts and cutting-edge network, that has a wealth of experience in many types of businesses. We’ve worked, hands-on, with the earliest of start-ups and the most sophisticated businesses in many industries:

  • In business-to-consumer (B2C) and business-to-business (B2B).
  • In almost every major industry: online and offline.
  • Of many sizes: small home-based businesses to large listed enterprises.
  • With different types of products: selling physical goods, services, software, and information.
  • With all types of business models: physical retail, affiliate marketers, online publishers, service providers, e-commerce stores, and lead-generation companies.

WAIT, My consulting services are not for you if…

  • You don’t want the hard truth and honest advice. (As said above, my primary source of income is from my own businesses… So I don’t need you as a client to put food on the table. Therefore, no alternative motive means hard and direct feedback and advice.)
  • You’re not willing to move fast, implement and test everything.
  • You’re not willing to believe in a tried, tested and true series of business (and profit) frameworks (but rather buy the next magic bullet promising massive unbelievable wealth that hits your inbox.)

I think it’s so great to learn from people that know what they’re talking about, that have been there and done that before…

– Craig Kirby

On the other hand, if you’re looking for someone to take away all the distractions, and work right along side you as you become more productive, remove all the current stress and worry, and double the profits of your business over a minimum seven-month period, we’ll be a good fit. You’ll become part of an exclusive group of clients, AS I ONLY EVER WORK DIRECTLY WITH A MAXIMUM OF 6 CLIENTS AT A TIME (I have to run my own companies, remember!).


How Working Together with Pete and the 7 Levers Framework Removes all the Noise and Ensures Your Profits Surge:

The 7 Levers of Business is a tried, tested and proven methodology for the specific aspects of business that are each directly linked to your profitability.

We refer to them as levers because, when you “pull” on any of these elements by improving them, even slightly, your profits will increase accordingly. And this is exactly what I will work with your directly on, personally.

The seven levers are [1] Traffic [2] Opt-Ins [3] Conversions [4] Items per Sale [5] Average Sale Price [6] Transactions per Customer and [7] Profit Margin.

Now, I’m sure it won’t come as any shock to you if I said that increasing one of these levers by 10% will increase your profitability by about 10% or so. BUT, if we increase all seven levers by 10% each, by how much will our overall profitability increase?

Most people would answer “70%”. But they’d be wrong. Increasing all seven levers by 10% actually increases overall profitability by 94.8%.

Let me show you:


Now, you’ve probably heard the old adage beloved of corporate leaders, right? How do you eat an elephant? One bite at a time. The saying may be jaded, but its sense holds true.

Sometimes, the most effective business strategies don’t require radical overhauls, strategic switches, or huge transformations. They simply involve working with some who can see the forest from the trees, making a few enhancements, being held accountable, and reaping the rewards.

The beauty of the 7 Levers framework is that the strategy allows you to double your profits, simply by slightly improving your existing numbers. This is far easier than any alternative, period. If you’re receiving 100,000 visitors a month to your website, setting out to double that to 200,000 can be difficult.

But increasing your traffic to 110,000, a relatively small 10% increase, is much more achievable in any given month.

The same is true of your sales conversion percentage. Doubling your conversion rate is also difficult to do, but improving it by 10% can be achieved by testing some different headlines, or by adding a trust seal.

Whilst working together we aim to focus on just one lever per month, for seven months. And at the end of that time, if you take action, implement the action plans we create each session, increase each of the levers by a little over 10%, you will double the profits in your business.

This framework and our sessions together will really help you to work out which activities you should be focusing on, using the 7 Levers as a filter to decide whether they will bring you a true return on investment.

I’ve even have so many case studies where just by measuring their levers, clients have identified gaps, issues and forgotten steps in their overall marketing process. This means that even the process of calculating your initial metrics, in our very first session, can lead to immediate increases of 10% in each of the 7 Levers. This means a doubling in profits before we have even started working on each of the elements!

That’s how powerful this process, measurement, and accountability really is when you apply it to your business. What you’ll find is that, when we focus on just one aspect of your business, you quickly notice leakages; namely, areas where you’re underperforming due to something that can quickly be fixed or improved. Before you know it, you’ve made a 10% increase and we’re ready to move on to the next lever.

Oh, and by the way, although increasing each lever by 10% almost doubles your profits, increasing each lever by 20% increases your profits by…

Wait for it… 258.3%.




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That is very helpful. That kind of released a lot of stress that I was having…

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Jess Wilkinson

California, USA

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I like that. That’s actually really cool. That’s exactly what I’m looking for right now – to get the cashflow up…

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Puerto Rico

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Thank you very much. It really opened up a whole world for me.

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Here’s how it all works:

To be blunt, there’s a probably only a small chance we’ll end up working together. Not just because I only work with 6 clients at a time (and most likely those slots would be booked right now), BUT ALSO I might not be right for you, and you might not be right for me. However, if the stars are aligned, the sky is the limit. If not, I’ll point in you in the direction of someone I know who can help you with your position and goals.

If we do decide to start working together, then it’s full steam ahead and well immediately start digging deep into your business, pulling those 7 Levers, and implementing profit-changing strategies and tactics your bank balance will feel straightaway.

Consulting sessions are typically done twice a month for one to two hours, with clear objectives, goals and homework. Yes, homework. You have to be accountable for your own business success (not me or anyone else), and I demand it from every single one of my clients. I’ll make you a better businessperson than you think you can be, but I can’t 100% guarantee results. No one can, and you’re smart enough to know that. BUT do the work, the RIGHT work, and easily increase those seven key levers by just 10% or ll%, and you’ve doubled your profits.

But again, let me make something abundantly clear: Unlike any other business coach, marketing consultant or online guru, my core focus is running my own real-world, successful B2B and B2C businesses. You’ll be working with someone who makes the vast, vast majority of his revenue ACTUALLY DOING what he’s preaching and NOT SELLING the dream of what he’s preaching. That means I have no ulterior motive other than to help you get results fast! So, you’ll get straight advice and be held accountable, directly by me. I choose to invest my time to work with proactive entrepreneurs, just like you, as a choice (and a more interactive way to “give back”). So drop the ball more than once, and I’m moving on. Fair enough, right?

And we’re just getting started. I want you to see me (and the team) as a trusted and long-term extension of your own board of directors. No smoke and mirrors or shenanigans. The closer we get, the faster we can deliver results. We’re only a phone call or e-mail away, and I expect the same from you.


If this sounds interesting, then contact me for a confidential discussion

I’ve not only grown a number of successful companies for myself and business partners, but have helped hundreds of entrepreneurs across the globe do the same for themselves. And I’d like to see if I can do the same for you.Fill out the form to the right, and my assistant will arrange a time for you and me to have a confidential chat about growing your business. Let’s have a candid discussion about the support you need and see if I’ll be able to help.

Thanks! If you qualify, my assistant will arrange a time for you and I to have a confidential chat about growing your business.
“Hurry! As of only February 16, 2019, 1 spot is currently available.”
And don’t ever ever forget, time is the one commodity that’s in short supply. Therefore, given the consistency and continuation of current clients (and the arrival of my first child), I’ve got the capacity to take on only one new client over the next few months and maybe only one or two more within the next year.And this brings me to my final point, which is enormously important. Your time is also in short supply. There is only so much you can continue to invest in your current situation, right? So how much more wasted time are you going to continually lose trying to figure this “business success” thing out on your own. If you’ve made it this far and still reading, you know something needs to change. So stop wasting your energy, effort, time, and money. Reserve your confidential consultation with me right now.



P.S. Business owners and entrepreneurs, just like you, work with me because they demand a successful and profitable business. You should demand that level of success of yourself too. Contact me today to block anyone else from taking your slot.


More Testimonials

Nick Fosberg

Bar Owner Marketing Systems

Pete helped me finally get the clarity I needed to attract new prospects and convert them into buyers. I had a good idea on how to do this already, but Pete made it so much easier. I was clearly trying to do too many things, which complicates everything and slows you down. Now, I have a plan of action in place and ready to take my business to the next level with with effort.

Shane Melanson

I’ve had many consulting and coaching sessions for my business in the past 3 years.

I can honestly say, that was the best 1 hour I’ve invested. I didn’t have to spend 35 minutes explaining my business and then hear a 20-minute pitch (leaving only 5 minutes of content). Nope, Pete and I got down to work and at about 45 minutes, I had so much to work with, didn’t even need the full hour (even though we chatted for another 10 minutes)!

Highly recommend Pete and look forward to working with him soon.

Jena Griffiths

Earth School

Pete helped me get to the heart of what was holding my business back. He’s insightful, knowledgeable, challenging but gentle, thorough, generous and genuine. A breath of fresh air online amongst all the bulls**t out there. I highly recommend him.

Bronwyn Reid

4T Consultants Pty Ltd

Talking with Pete helped me to make a breakthrough with our thinking about our product. Our market has changed — clients have switched to a purely cost focus. We’ ve been trying to re-design our value proposition, but the chat with Pete helped to clarify that our market has totally changed, and therefore we have to change how we offer our product. An hour very well spent.

Bec Derrington


Truth is, it’s too hard to limit it to one biggest takeaway or win from the consulting session, as it felt like Christmas with all the fresh insights and ‘presents’ Pete shared. Was worth every penny, and I’m so grateful.

Dr. Jennifer Daniels

Healing with Dr. Daniels

Although my business was successful, it wasn’t giving me the income I really wanted — until I first met and worked with Pete. Since then, my business has grown from around the $5,000 per month level to $20,000 per month… and again, the hour I just spent with Pete will help me tweak my business to provide the lifestyle I want, with better lead generation, prospect filtering, and management of my team! I couldn’t be happier and more confident right now.

Sasha Shevelev


Working with Pete was inspiring, useful and ‘fingers crossed’ game changing. Using the 7 levers we were able to methodically create a strategy to improve our web development business with practical advice that I have already started implementing.

The great thing about working with Pete is that he can get straight to the point of what will work for you. As someone who is very busy and doesn’t always have time to read every business book, I really recommend seeing what he can do for your business.

Cheers, Pete, and thanks again for the amazing advice.

Paul Higgins

Think to Act

For the past 12 months, I was having issues with understanding SME owners motivations and developing a sales pipeline which gave me guaranteed revenue. But Pete helped me focus, understand the target market and generate actions that worked, and now we’re expanding globally and have increased my client base 7-fold.

Michael Darby

Quantum United Management

Been excited to work closely and achieve great results with Pete Williams over the past 3 years… Pete helped me power through a number of changes to my website backend, SEO and compile a complete Adwords and ReMarketing campaign that is achieving great results (still much work to do on the front end).

With his great innovative marketing ideas and knowledge, I’ve been able to create awesome business proposals that continue to win me new business that has added $10K in revenue to my business. Not to mention the great advice on my business structures & operations, and the fantastic productivity tools and tips my team and I still use today.

He’s a pleasure to work with and I highly recommend him to any one who is committed to taking their business to the next level.

Joselin Mane


For the past few years, I was having issues with focusing on my business’s USP. But Pete helped me with focus, and now we’re not only growing but more importantly working with our ideal clients.

Manny Crespo

I’d been toying with a new business model and plan for almost a year, but it just didn’t seem to click… until Pete was able help me cut to the core of the issue and provide the clarity I needed. We were able to refine the business model, get clear on the pricing structure, and also offer some plans for future product lines.



Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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