Tactics are easy; it’s the strategy and leverage of your marketing that generate profits.
This website is a mix of rants, raves and lessons in the adventures of leveraged marketing and the “strategery” that travels along beside it.
They say the best way to reinforce learning is to quickly implement it and then articulate your experience with others. This site – not only through Pete Williams but all our guest posters, does just that (typos and made-up words included free).
It’s a place we’ve created to talk about what we’re discovering, interested in, and think could help other entrepreneurs and marketers, just like you, in their projects.
A lot of what we talk about is through the frame and context of two frameworks – The 7 Levers of Business and The Preneur Hierarchy.
Below is a a few of our ‘best of’ lists. Feel free to scroll and check them all out, or use these buttons to jump to the type of content that tickles your fancy:
TOP 6 MUST-LISTEN EPISODES
PreneurCast Episode 52: 7 Levers of Business Redux
Are you getting everything you had hoped for out of your business? You started your business to make money, enjoy your like, and build a legacy. Is there anything standing in your way of that goal?
Your success hinges on your ability to increase sales and keep customers while you maximize profitability in your business. The 7 Levers of Business is your true starting point on the journey to grow your business into everything you would hope it would be, the day you started it.
The 7 Levers of Business framework helps you take control of your business in a way that you might never have thought possible before. In this podcast, Pete and Dom discuss the 7 Levers of Business, our world-renowned framework for analysing and improving your business by focusing on the seven primary elements of every business, then systematically working to improve each one by just 10% for a massive result: doubling your profit!
The 7 Levers of Business is a tried, tested, and proven method for the specific aspects of business that link directly to your profitability. We refer to them as levers because, if you so much as “pull” on any of these elements by improving them, even slightly, your profits will increase accordingly.
If you enjoy this podcast, please let the world know about it on Twitter. If you really like the show and the 7 Levers of Business prove to help you, please feel free to share this episode on Facebook.
PreneurCast Episode 2: The Marketing Symphony
If you have ever tried to build a brand, you probably know that, to do so with any level of success, you have to bring together many elements – sort of like an orchestra. This is not news to some out there who are familiar with “The Challenge.” For everyone else, the lessons in this episode are surely eye opening, to say the least. Even if you are familiar with “The Challenge,” it never hurts to brush up a bit.
No matter where you are on your entrepreneurial journey, the Marketing Symphony applies to you. You might be dreaming of starting a business or planning your launch; you may even already own a business and simply want to maximise your sales. Regardless of whether you are just beginning to bring your brand to the online world, creating a new product, or building upon your past successes, The Marketing Symphony is ultra-relevant. In fact, it is a universal constant.
In this podcast, Pete talks with Dom about his recent panel appearance at Anthill Magazine’s Entrepreneurs’ Night Out, and explains The Marketing Symphony, which is also the subject of Pete’s book project with Ed Dale and Robert Somerville of The Challenge.
If you dig this podcast, please let Pete and Dom – as well as your friends – know about it on Twitter. In addition, if you really like the show and The Marketing Symphony changes your way of thinking as we think it will, please feel free to share this episode on Facebook.
PreneurCast Episode 11: Numbers
This early episode of PreneurCast was dubbed “New and Noteworthy” by iTunes when the podcast debuted.
This episode gives you insights into one of the stickiest aspects of business: numbers. Moreover, by that we mean performance metrics that help you gauge – and ensure – your success. You already know you should be measuring your success, but as Pete and Dom discuss in the episode, you need to be looking at the right numbers, the right way.
Regardless of whether your business is brand new or long-standing, if numbers have you down, it is time to wrap your head around the numbers that really matter, so that you can work to improve them. This episode covers the numbers that have the strongest affect your business – and oddly enough, a little science fiction, too. This episode of PreneurCast you will not want to miss!
If you like this podcast, please let Pete and Dom – as well as your friends – hear all about it on Twitter. In addition, if you really like the show and The Marketing Symphony changes your way of thinking as we think it will, please feel free to share this episode on Facebook.
PreneurCast Episode 19: Dead Bodies, Wedding Cakes and The Mirror Economy
This episode takes you to a truly unexpected place: a Homicide Squad fundraiser. Seriously! It may sound at least a little bit odd, but Pete had the chance to attend one of these and, always being one to have no trouble making information connect to business. However, this episode of the podcast is a real triple threat.
The full title of this episode is “Dead Bodies, Wedding Cakes, and the Mirror Economy,” and the name says it all, really. In it, Pete and Dom discuss the advantages that trade exchanges to certain businesses, the business side of couponing, and drumming up an influx of cash for your company, all in this info-packed podcast.
“Dead Bodies, Wedding Cakes, and the Mirror Economy” takes you into some interesting territory – as you can tell. You have to check this one out, it is sure to serve up some enlightening perspectives and a little shock and awe as well. See, this you can only get from PreneurCast!
If you enjoy this podcast, please let us know about it on Twitter. If you really like the show and the Mirror Economy can help you grow your business, please feel free to share this episode on Facebook!
PreneurCast Episode 37: Preneur Hierarchy Framework
The name may be a little self-indulgent, but one of our earliest frameworks for business, the Preneur Hierarchy, is something that we think you will find altogether useful in its own right.
Of course, the Preneur Hierarchy is a perfect companion for the 7 Levers of Business. Whereas that framework focuses on all the key drivers of profitability that affect your business, the Preneur Hierarchy is all about growing sales through marketing. In this podcast, Pete and Dom talk about the importance of choosing the right places to advertise to reach the widest possible audience, while incurring the lowest possible cost per acquisition.
Marketing is really the backbone of business as of right now, but with so many choices, it can be hard to know the best direction to which you should direct your advertising spend. The Preneur Hierarchy helps you create a checklist that makes navigating the wily world of advertising a little easier.
If you enjoy this podcast, please let Pete and the team – as well as your friends – here about it on Twitter. If you really like the show and the Preneur Hierarchy proves helpful to you, please feel free to share this episode on Facebook!
PreneurCast Episode 44: Core vs Mechanics
Do you know what the “mechanics” of your business are? No, we do not mean that generator out back or the times when the printer needs servicing; we are talking about the things that you have to do, and the things that you (personally) do not have to do. That is what we call “Mechanics vs. Core.”
If you are a graphic designer for example, chances are, you want to make cool graphics, not write blog posts, or manage social media. This takes us into the hazy, oft talked about but seldom-understood world of outsourcing. By now, you have heard that you should be outsourcing certain things (the mechanics) and focusing on the “core.” In this episode, Pete and Dom discuss exactly what that means.
After hearing this podcast, you just may find that you have been focusing too much on the mechanics, and not enough on the core. Improving in this area can boost your business, big time.
This podcast gives you a keen understanding of mechanics vs. core, and we think you will find it interesting. If you enjoy this podcast, please let us – as well as your friends – hear about it on Twitter. In addition, if you really love it, please feel free to share this episode on Facebook!
TOP 6 MUST-HEAR CONVERSATIONS
PreneurCast Episode 81: Conversation with Tim Ferriss
In this episode of the podcast, Pete talks to multiple New York Times Best-Selling Author, Angel Investor and all-round superstar Tim Ferriss. Tim’s book, The 4-Hour Chef, had just been released, and Pete talks to Tim about the book and many other marketing-related topics including:
- Tim’s take on ‘Direct Response Marketing’ and how he’s incorporated in his business.
- What percentage of success comes down to good marketing vs good content.
- How much of Tim’s publishing success was planned, and how much was an awesome surprise.
- Business Success – is it more about the right strategy or good execution ?
- Tim’s take on the “mechanics” of business.
To find out Tim + Pete’s take on all this and more, check out the episode today:
PreneurCast Episode 79: Conversation with Robert Greene
Pete was fortunate enough to have early access to Robert Green’s book, Mastery.
Robert has written several books that you might have read, including 48 Laws of Power, The 33 Strategies of War, and The 50th Law. That is not to mention The Art of Seduction, which we would imagine that some of you might have read by now.
Robert’s books are all about power in its many forms. Mastery is the power you wield over your own success. In this episode, Robert elaborates on the ideas in his book. The bottom line: Robert teaches you the “process” of gaining success, debunking the myth that success depends on inherent abilities you are born with. Robert’s Mastery, as he explains, gives you a process to master your own success.
It is as simple as that.
PreneurCast Episode 78: Conversation with Ryan Holiday
In this episode, Pete talks with Ryan Holiday. Ryan is a man whose name you may not have heard before; however, you are much more likely to be familiar with his work.
You see, since the age 23, Ryan has been the Marketing Director for American Apparel. Ryan has worked behind the scenes quite a bit, but with his first book Trust Me, I’m Lying: Confessions of a Media Manipulator, he steps into the forefront.
In this episode, Ryan tells Pete about the book and his angle on the wild world of public relations, serving up insights from the perspective of someone behind the curtain. His experiences have given him valuable expertise when it comes to marketing and media.
During the chat, Ryan offers up some tips to help your brand penetrate the media, so this one is a must-listen episode.
Are you feeling inspired after hearing the episode? We would love you to share this podcast on Twitter. If you really love it, please feel free to tell your friends on Facebook.
PreneurCast Episode 71: Interview with Dale Beaumont
Dale Beaumont is a name that you have probably heard. He is one of Australia’s more esteemed business personalities. He is the creator of a business education program called, “Business Blueprint.”
Pete has known Dale for more than seven years, and in this episode, he is true to form in delving into some great advice. Dale’s tips help you cut through the noise and reach the widest audience possible. Some of what Dale has to say will surprise you; he is one to pull no punches and tell it exactly how it is.
This episode offers expert tips to help you raise your profile and grow your business.
Do you like what you hear in the podcast? We would love you to share this podcast on Twitter. If you really love it, please feel free to tell your friends on Facebook.
PreneurCast Episode 95: Conversation with Wayne Breitbarth
In this episode, Pete talks with Wayne Breitbarth, author of The Power Formula for LinkedIn Success. LinkedIn is one of the most misunderstood social media tools around. Everyone knows they need to be on it, but so few are actually doing it right.
Does that sound like you?
If you are struggling with building your profile (in every sense of the word) on LinkedIn, this is definitely an episode just for you. Pete and Wayne discuss the benefits of using LinkedIn as a business owner and entrepreneur, and the basics of getting started. In this podcast, Wayne highlights some powerful features of LinkedIn.
Dispel the mystery. Tune in to the podcast to learn about the ins and outs of LinkedIn!
Did you enjoy this episode? We would love you to share this podcast on Twitter. If you really love it, please feel free to tell your friends on Facebook – oh, and LinkedIn, too.
PreneurCast Episode 106: Venue Theory with Ed Dale
This episode is special. In the podcast, Pete talks with Ed Dale about what Venue Theory means to you. For those of you out there trying to reach customers with marketing messages and informational products (which is really the name of the lead acquisition game as of now), Ed has many potent insights to share.
As Ed explains in the podcast, Venue Theory began with a book by music industry authority David Byrne, How Music Works. The book is about how the music industry changes when the venues changed. However, Ed relates the principles to business, broadly.
Why do some ideas take flight? Why do others crash on take-off? Ed has translated the concepts that explain why certain music becomes successful to the world of business, broadly. As you will hear, it all makes perfect sense.
If you have ever wondered why certain things just do not work in the word of business in the digital age, Ed Dale has it figured out. Simply put, the venue has change. Be sure you check out this episode and learn how Venue Theory is affecting your business.
If you find what Ed has to say enlightening, we would love you to share this podcast on Twitter. If you really love it, please feel free to tell your friends on Facebook.
TOP 6 MUST-READ ESSAYS
- Email Marketing Series
3 Opt-In Tweaks
7 Levers of Business
Wealth Foundations Essay Series
I believe for a lot of people, the goal of less debt, more cashflow, and little bit of financial breathing room can be achieved a lot easier in ways OTHER than starting a business.
This series of essays are on “those other ways.”
I’m talking about some of the best tips and advice I was lucky enough to receive along the way (I’ve pulled out old notebooks, dated emails, and even had to get a transcript from an old cassette tape).
So I’m bundling them all together in a series I’m calling ‘Wealth Foundations’ because that’s what they are — the foundations that we all need to master before we can become financially wealthy. (Plus, what’s the point of making all this money in business, and not being able to keep hold of it).
Email Marketing: Self-Hosted vs Cloud-Hosted?
It’s critical that you consider the different options available to you as a business to get the lowdown on the different solutions available for hosting and delivery, and to make savvy choices about how you optimize your email capabilities to support enhanced communication, and more importantly, increased profit.
At Preneur Group, we’ve been looking into the different options for streamlining our email marketing, and weighing up the pros and cons of choosing a self-hosted solution over more traditional options such as cloud-hosted email marketing and autoresponder software.
In this series of posts, we’ve be published the full 13,297-word internal report. We’ve done a lot of research, tried out different platforms and compared the various cloud-hosted and self-hosted options to find the best in the business. It’s been a fascinating experience!
Digital Distribution: History’s Best Wholesale Business Model is Now
What if I told you that one of the largest and most successful companies in the world wanted to sell your product?
They are a retail juggernaut. Their name is a household phrase. Their standard of excellence is well-known, and their buyer base is rapidly expanding, always ready to spend more.
Their stores are some of the most popular in the world—moving over $100 billion (with a “B”) in product back in 2011, and on track to sell $400 billion a year by 2015.
And they want to put your product on their shelf. They want you to help them reach that $400 billion.
Their offer is almost too good to be true. Shelf space on one of the world’s most popular stores… customer service, refunds, stock management and merchant fees; they handle it all. You’re just along for the ride, cashing in on one of the hottest brands in the world today.
Oh yeah, did I mention they have thousands of buyers flocking to their store each day, searching the aisles, looking for stuff to spend their money on, looking for your stuff?
Wait, what? No more lead generation needed either?
And yet some people still don’t think this deal’s good enough.
I hear a surprising amount of complaints about this specific arrangement, so I’d like to set the record straight and shed some necessary light for new entrepreneurs on the digital frontier…
THREE Opt-In Changes We’ve Implemented + Templates You Can Swipe
I think you might all get a kick out of this…
We’ve been testing a whole bunch of stuff recently regarding increasing Opt-Ins, and I wanted to share the results with you here and in a video.
So here are THREE Recent Opt-In Changes We’ve Implemented and Templates You Can Swipe.
7 Levers of Business (or How to Double Your Profits)
I’m going to say, right up front, that this article involves some maths.
If you’re numerically challenged, don’t panic.
It’s basic maths, and I’m even going to give you a free tool that does all the number-crunching for you.
The reason I’m telling you this now is because I don’t want you to skim down the article, see a bunch of numbers, and immediately hit the “back” button. Despite initial appearances, this isn’t going to be a complicated article to understand.
But it is one of the most important articles you’ll ever read.
And I really, really want you to read, apply and benefit from this.
Simply put, what I’m about to reveal can almost double the profitability of your business.
And who’s going to say “no” to that?
But I’m getting ahead of myself. Let’s start from the beginning.
Venue Theory describes a massive problem, especially in the information selling industry, because the “venue” where people are consuming information is changing rapidly. This means that the ways you have published information in the past may no longer be the ways people are consuming information now.
… but with every massive problem comes an even bigger opportunity.
Discover why “It’s All About the Context NOT the Content” in this article + video:
TOP 6 MUST-WATCH VIDEOS
A while back, Pete was onstage at the Experts Industry Association Annual in Silicon Valley. His purpose there was to demonstrate his Profit Hacks strategies.
During his presentation, he pulled a lucky member of the audience onstage and, on the fly, conducted a quick five-minute interview with the participant. During the improvisational interview, Pete asked the man about his area of expertise.
Then, what happened next was a proud moment for Pete. Pete got our virtual Preneur team to create and upload the podcast audio, PDF transcript, blog article and post the video to YouTube, all while still on stage, within 90 seconds!
You might say he made history that day. Check out the video!
Pete got a standing ovation for this session, for good reason. The lesson here is superb and it will help you accomplish more, faster.
Lessons in Leverage
In this presentation, Pete opens with the following question:
How many people have too much to do in their day?
You are probably putting your hand up right now. If so – you will LOVE this session.
With this video, Pete aims to dispel the myth that a magician never reveals his secrets. Sorry Mac fanatics, this video is PC-friendly, by the way.
In the session, Pete shares with you how you can:
- Automate forum posts to practice market leadership
- Improve communications with your team by leveraging iPhone apps
- Reduce your inbox, whilst improving your communications, whilst potentially adding to your list
- Outsource content creation
- Manage an outsource team better
- Manage your Facebook friend requests (without looking and feeling bad)
- Outsource birthdays (really!)
- Arrange interviews with content experts for your blog and membership sites
- Create processes and systems for your team using the most awesome software ever
We are sure you will find this session highly informative.
Pete kicks things off in this presentation by asking the audience “Who runs an Internet business?” As you might predict, the audience overwhelmingly responded on the affirmative.
Then, he surprises them by countering with this reply:
“If you are running a business to a single-channel market, which is what the Internet really is, you are doing it wrong.”
The rest of the presentation offers strategy and real world tactics consisting of at least a dozen ways to generate and nurture leads for your business, using purely offline techniques.
That is correct – here we are talking about the digital age taboo: offline marketing.
This one you cannot afford to miss. It is sure to change your perspective on marketing in the here and now.
How I Saved $1204 Yesterday, Thanks to iVideoHero
This is just a short video Pete shot and edited on his iPhone 4S, rather than spending over $1300 on a DSLR camera that he was thinking of buying – until he discovered the techniques he talks about in the video.
Well, the video also tells you how he did it – and how you can do it, too! This video tells you about Pete’s friend who has all the expertise to help you create videos, just like this one. These tips will take your marketing to the next level, go viral, and save you money, all using an HD camera that you already own.
BBQ+A Episode 1: Cold Approaching, Apps and Wholesaling
Okay, so this video takes place during the middle of summer here in Australia. As we are certain you know, that means one thing: barbeque.
Pete’s friend of 15 or so years – a super successful entrepreneur in his own right – Josh Cairns, came over to Pete’s new place recently for a beer and a snag. The fellows thought it would be fun to pull out one of Pete’s Vados, hit “record,” and have a chat about a bunch of cool stuff that Josh is superb at – namely, apps.
What did they discuss? Well, among other things, they covered:
- How NOT to put a BBQ together
- A super sneaky hack to identify and pre-qualify prospects for apps (or local business marketing services)
- Why you do not want to know anything about programming apps
- How to transition a client from buying services to products
A whole lot more was discussed, too. Do not miss this one – and please, throw another snag on the barbie, mates!
How to Pitch Best Selling Authors, Fortune 500s, and Everyone in between
Do you want “the big boys” to promote your services, right? Do you need to get that venture capitalist to open his wallet and invest in your new start-up, no? Are you trying to convince So-and-so Company to do a project with you?
Between the various online and offline projects Pete has been involved with, he has been on the receiving end of many pitches… for better and for worse.
However, more importantly, he has had the chance to do a lot of pitching in his own right. He has pitched to everyone, from New York Times Best-Selling Authors to Fortune 500 Companies, globally recognized educational institutions, and joint venture partners – you name it, he has pitched it.
Of course, Pete does not do it the way most people do.
That means you should not either.
In this video, Pete breaks down the exact process that he has used repeatedly to land big deals from cold pitches. Tune in and find out how you can do the same!
TOP 6 TOOLS, EBOOKS + DOWNLOADS
- Core vs Mechanics Tracker
- Interspire Email Marketer Extension
- Pete’s Personal VD Report
- Never Break More Than One Law at a Time
7 Levers Report
- Non Disclosure Agreement Template
Core vs Mechanics Productivity Tracker
The Core vs Mechanics Tracker is a “gamified” daily planning sheet designed to keep you on track during your Core Focus Time [CFT] Sessions.
Each and every day, you give yourself points based on the type of tasks and actions completed during your CFTs, and the tracker helps you measure your progress – and build the momentum every entrepreneur needs.
Interspire Email Marketer Extension 1.01
As we shared in our 13,000+ word epic series, Email Marketing: Self-Hosted vs Traditional Cloud-Hosted Options, after a lot of research into self-hosted email marketing autoresponder software, we decided to move our entire business across to Interspire Email Marketer (IEM) from Big Commerce.
Even with all its advanced marketing functionality, there were a few key ‘Preneur-style marketing’ features missing from IEM.
So we set out to rectify that problem, and have a developer from our extended team create what we’re referring to as an “Extension to Interspire Email Marketer” to ensure we had all the functionality we wanted.
It was a brilliant result for us, and we thought we’d share the love, offset our investment, and make our custom code available at a very reasonable price point, so others who choose Interspire’s Email Marketer as their autoresponder can benefit.
Pete’s Personal V.D. Report
It probably comes as a shock to a lot of you who listen to our marketing and productivity podcast, or who came to be part of the Preneur Community through the Profit Hacks program, that I actually enjoy putting pen to paper.
Never Break More Than One Law at a Time [Free 68-Page eBook Download]
See, great pieces of advice can come from anywhere – a grandparent, a great book, a meme on Facebook… or even Reddit.
This is a small 68-page eBook the team collated from a recent Reddit thread titled “What is the best piece of advice anyone has ever given you?”.
7 Levers Report
This report will transform your business – whether you are an online marketing entrepreneur, you own a retail store, you sell products through an eComm store, or you are a tradesperson.
The ‘7 Levers’ will direct your attention to the aspects of your business you should be working on to improve profit and generate sustainability, and show you how to analyze every single aspect of your business processes to make sure that they’re adding value.
Non Disclosure Agreement Template
For those of us who outsource a ton of work to developers, content creators, virtual assistants or designers, this non-disclosure agreement (NDA) template is an essential contract between you and the providers, that protects your intellectual property.
Want to Contribute to PreneurMarketing.com Via a Guest Post?
Like every blog, we have a specific audience with expectations. They are part of this community and come to the site for a reason, so we have to make sure expectations are met to ensure they keep coming back!
So if you’re interested if writing for the site, here are some of the more engaging pieces of content our audience love:
- 7 Levers Test Results
As I hope you know, the 7 Levers of Business Framework is a cornerstone to Preneur-style marketing. The core idea being that 10% incremental increases produce massive bottom line results for every business.
So if you’ve tested, implemented or tweaked one (or more) of the 7 Levers in your business, and you’re happy to share the ‘Before + After’ or ‘A/B Split Results’ with the community, we’d love to hear from you.
Maybe you found a small nugget that increased your Traffic, or perhaps you adjusted your proposal which saw a 10% increase in conversions, or you have an awesome script you always use on suppliers to ensure you get additional rebates above and beyond your competitors to improve your margins.
- Behind-the-Scenes or Over-the-Shoulder Case Studies
Done a really cool project and want to brag a little? Here’s the place to do that.
Maybe you’ve created a piece of online software and want to share the steps you took to get your first client, or perhaps you’re an author and did some creative marketing you can share, or just want to share how to manage your team of outsourcers using a specific tool or system. If you’re happy to share, warts and all, then we’re all ears.
- Preneur-Style Marketing ‘How To’Guides
If you’ve got experience with any type of direct marketing campaign and a proven track record to back it up, open up and share the love.
Are you a Facebook advertising expert and want to share the steps on creating News Feed adverts? Maybe you’re a podcaster and want to share how you built a large audience from scratch? Or maybe you know how to get 99% of your graphic design work done without knowing how to use Photoshop?
- Extremely Well-Researched Strategy Essays
OK, this one is a little more subjective. But if you feel you’ve got a great topic that you can research and write about, reach out to us. Although most opinion pieces here on PreneurMarketing.com are left to Pete, we do accept the odd theory focused, educational-style strategy essays – if they are unique and impactful for marketers.
- Book Excerpts
Finally, if you’re an author with a new book on marketing, business, finance or self-help and want to reach the Preneur audience, this is a great way to move a lot of books.
In addition to our regular author interviews on the PreneurCast podcast, we’d like to give you the opportunity to share your knowledge with our audience here on the blog. If there’s a specific chapter or section from your new title that is a perfect fit with our community and an ideal teaser for the whole book, we’d be honoured to print it here on the site and encourage people to open their wallets on Amazon, etc.
If this sounds like something you can offer our community, check out the Guide to Guest Posting on PreneurMarketing.com.