Getting Started With Preneur Marketing

Tactics are easy; it’s the strategy and leverage of your marketing that generate profits.

This website is a mix of rants, raves and lessons in the adventures of leveraged marketing and the “strategery” that travels along beside it.

They say the best way to reinforce learning is to quickly implement it and then articulate your experience with others – this site, not only through Pete Williams, but all our guest posters, does just that (typos and made up words included free*)

It’s a place we’ve created to talk about what we’re discovering, interested in, and think could help other entrepreneurs and marketers, just like you, in their projects.

A lot we talk about is through the frame and context of two frameworks – The 7 Levers of Business and The Preneur Hierarchy

Below is a a few of our best of lists, feel free to scroll and check them all out, or use these buttons to jump to the typeof content that tickles your fancy:

Listen   Hear   Read   Watch   Download



PreneurCast Episode 52: 7 Levers of Business Redux

In this episode, Pete and Dom revisit the 7 Levers of Business, their framework for analysing and improving your business by focusing on the 7 primary elements of every business, then systematically working to improve each one by just 10% for a massive result – the doubling of your profits!

7 Levers of Business is a tried, tested and proven methodology for the specific aspects of business that are each directly linked to your profitability. We refer to them as levers because, if you “pull” on any of these elements by improving them, even slightly, your profits will increase accordingly.

Want to know what these 7 Levers are?

Click Here To Check Out This Podcast Episode

PreneurCast Episode 2: The Marketing Symphony

In this episode of the podcast, Pete talks to Dom Goucher about his recent panel appearance at Anthill Magazine’s Entrepreneurs dinner, and about "The Marketing Symphony", the subject of Pete’s book project with Ed Dale and Robert Somerville of The Challenge.

Regardless of where you are right now with your business, the Marketing Symphony applies. You might be dreaming of starting a business or planning your launch; you might already own a business and be looking to maximise your sales. Whether you’re taking a product online, creating a new product, or whatever it is, the Marketing Symphony is always relevant – it’s a universal constant.

So what is this symphony? Well, it’s a symphony in four parts which you’ll learn in this episode of PreneurCast.

Click Here To Check Out This Podcast Episode

PreneurCast Episode 11: Numbers

In one of the earliest episodes of the show, and after a brief celebration that PreneurCast was featured as New and Noteworthy by iTunes, Pete talks with Dom Goucher about the importance of numbers in a business, specifically the importance of looking at the right numbers in the right way.

If you’re feeling a little lost in your business, and not sure what you should be measuring, this episode is for you.

Find out what Peter Drucker was talking about when he said “What gets measured, gets managed” in this episode of the show.

Click Here To Check Out This Podcast Episode

PreneurCast Episode 19: Dead Bodies, Wedding Cakes and The Mirror Economy

During this episode of the show, Pete talks to Dom about a very different night out, before digging into the topic of Trade Exchanges, and the concept of the Mirror Economy.

We all know and recognize that cash is king; but there some very very cleaver opportunities to increase the bottom line of your business projects through trade exchanges (like the Bartercard Network)

If you want discover how to fully utalise the Mirror Economy to your advantage, don’t miss this episode.

Click Here To Check Out This Podcast Episode

PreneurCast Episode 37: Preneur Hierarchy Framework

In this episode, Pete talks to Dom about one of his original frameworks, The Preneur Hierarchy.

The key to successful marketing is reaching the right people with the right message using the right advertising at the right time for your business.

It is with this in mind that the Preneur Marketing Hierarchy provides a system that allows you to tailor your advertising to different groups of people, from those who are existing customers through to those who have never heard of you or your product in a manner that grows with your business.

To start getting more targeted and effective with your marketing, make sure you listen to this episode:

Click Here To Check Out This Podcast Episode

PreneurCast Episode 44: Core vs Mechanics

Outsourcing is an ever popular topic at the moment and in this, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improve effectiveness and profitability in your business.

Pete’s entire personal productivity framework is based around two key principles:

  • Core: Any task that is critical to the success of the business (read: increasing profits) that only I can do
  • Mechanics: Any action, or sub-task, that the business requires, which someone else can do, to 85% or greater ability than me.

To find out how to apply the Core vs Mechanics Framework to your personal productivity, check out this episode of the show.

Click Here To Check Out This Podcast Episode


PreneurCast Episode 81: Conversation with Tim Ferriss

In this episode of the podcast, Pete talks to multiple New York Times Best Selling Author, Angel Investor and all-round superstar Tim Ferriss. Tim’s book, The 4-Hour Chef, had just been released, and Pete talks to Tim about the book and many other marketing-related topics including:

  • Tim’s take on ‘Direct Response Marketing’ and how he’s incorporated in his business.
  • What percentage of success comes down to good marketing vs good content.
  • How much of Tim’s publishing success was planned, and how much was an awesome surprise.
  • Business Success – is it more about the right strategy or good execution ?
  • Tim’s take on the "mechanics" of business. 

To find out Tim + Pete’s take on all this and more, check out the episode today:

Click Here To Check Out This Podcast Episode

PreneurCast Episode 79: Conversation with Robert Greene

Pete recently got early access to Mastery, the new book from Robert Greene, author of The 48 Laws of Power, The 33 Strategies of War and The 50th Law. This week, he talks with Robert about the new book, and the paths people take to become a master.

Make sure you visit Robert’s blog at – there are some pre-order bonuses for the book

-= Links =-

– Online: – Robert’s Blog

– Books:
Mastery – Robert Greene

Click Here To Check Out This Podcast Episode

PreneurCast Episode 78: Conversation with Ryan Holiday

This week, Pete talks with Ryan Holiday, author of Trust Me, I’m Lying, a fantastic look at PR and promotion in the modern age of blogs and social media. Ryan talks about the ideas behind the new book, which shows anyone how to promote using modern tools.

-= Links =-

– Books:
Trust Me, I’m Lying – Ryan Holiday

– Online: – Ryan’s Site

Click Here To Check Out This Podcast Episode

PreneurCast Episode 71: Interview with Dale Beaumont

This week, Pete interviews Dale Beaumont, one of Australia’s leading business advisors, author of 16 books, and creator of a business education program called "Business Blueprint". Dale shares some fantastic tips for raising your profile to improve business.

-= Links =- – Dale’s Personal Site – Dale’s conference – The New Rules of Business

Click Here To Check Out This Podcast Episode

PreneurCast Episode 95: Conversation with Wayne Breitbarth

This week, Pete talks to Wayne Breitbarth, author of The Power Formula for LinkedIn Success. They discuss the benefits of using LinkedIn as a business owner and entrepreneur, and the basics of getting started. Plus, Wayne highlights some power features.


We’ve secured a few copies of Wayne’s book to give away to PreneurCast listeners. Listen to this week’s episode to find out how you can win your own copy.

-= Links =-

– Online – Wayne’s site, dedicated to the book

Click Here To Check Out This Podcast Episode

PreneurCast Episode 106: Venue Theory with Ed Dale

In a special edition, Pete talks to Ed Dale about Venue Theory, and why you should be aware of this if you are trying to reach your customers with your marketing messages and information products. They also talk about Ed’s MagCast Publishing Platform.

Ed is currently opening access to his Digital Magazine Publishing platform, MagCast, to the public. To find out more, take a look here:

-= Links =-

– Books:
How Music Works – David Byrne
You can try out a lot of the books we recommend in audio format with Audible: – Free trial with a free audio book download for PreneurCast listeners

Click Here To Check Out This Podcast Episode


Wealth Foundations Essay Series

I believe for a lot of people, the goal of less debt, more cashflow, and little bit of financial breathing room can be achieved a lot easier in ways OTHER than starting a business.

This series of essays are on “those other ways.”

I’m talking about some of the best tips and advice I was lucky enough to receive along the way (I’ve pulled out old notebooks, dated emails, and even had to get a transcript from an old cassette tape).

So I’m bundling them all together in a series I’m calling ‘Wealth Foundations’ because that’s what they are — the foundations that we all need to master before we can become financially wealthy. (Plus, what’s the point of making all this money in business, and not being able to keep hold of it).

Click Here To Read The Essay

Email Marketing: Self-Hosted vs Cloud-Hosted?

It’s critical that you consider the different options available to you as a business to get the lowdown on the different solutions available for hosting and delivery, and to make savvy choices about how you optimize your email capabilities to support enhanced communication, and more importantly, increased profit.

At Preneur Group, we’ve been looking into the different options for streamlining our email marketing, and weighing up the pros and cons of choosing a self-hosted solution over more traditional options such as cloud-hosted email marketing and autoresponder software.

In this series of posts, we’ve be published the full 13,297-word internal report. We’ve done a lot of research, tried out different platforms and compared the various cloud-hosted and self-hosted options to find the best in the business. It’s been a fascinating experience!

Click Here To Read The Essay

Digital Distribution: History’s Best Wholesale Business Model is Now

What if I told you that one of the largest and most successful companies in the world wanted to sell your product?

They are a retail juggernaut. Their name is a household phrase. Their standard of excellence is well-known, and their buyer base is rapidly expanding, always ready to spend more.

Their stores are some of the most popular in the world—moving over $100 billion (with a “B”) in product back in 2011, and on track to sell $400 billion a year by 2015.

And they want to put your product on their shelf. They want you to help them reach that $400 billion.
Their offer is almost too good to be true. Shelf space on one of the world’s most popular stores… customer service, refunds, stock management and merchant fees; they handle it all. You’re just along for the ride, cashing in on one of the hottest brands in the world today.

Oh yeah, did I mention they have thousands of buyers flocking to their store each day, searching the aisles, looking for stuff to spend their money on, looking for your stuff?

Wait, what? No more lead generation needed either?

And yet some people still don’t think this deal’s good enough.

I hear a surprising amount of complaints about this specific arrangement, so I’d like to set the record straight and shed some necessary light for new entrepreneurs on the digital frontier…

Click Here To Read The Essay

THREE Opt-In Changes We’ve Implemented + Templates You Can Swipe

I think you might all get a kick out of this…

We’ve been testing a whole bunch of stuff recently regarding increasing Opt-Ins, and I wanted to share the results with you here and in a video.

So here are THREE Recent Opt-In Changes We’ve Implemented and Templates You Can Swipe.

Click Here To Read The Essay

7 Levers of Business (or How to Double Your Profits)

I’m going to say, right up front, that this article involves some maths.

If you’re numerically challenged, don’t panic.

It’s basic maths, and I’m even going to give you a free tool that does all the number-crunching for you.
The reason I’m telling you this now is because I don’t want you to skim down the article, see a bunch of numbers, and immediately hit the “back” button. Despite initial appearances, this isn’t going to be a complicated article to understand.

But it is one of the most important articles you’ll ever read.

And I really, really want you to read, apply and benefit from this.

Simply put, what I’m about to reveal can almost double the profitability of your business.

And who’s going to say “no” to that?

But I’m getting ahead of myself. Let’s start from the beginning.

Click Here To Read The Essay

Venue Theory

Venue Theory describes a massive problem, especially in the information selling industry, because the “venue” where people are consuming information is changing rapidly. This means that the ways you have published information in the past may no longer be the ways people are consuming information now.

… but with every massive problem comes an even bigger opportunity.
Discover why “It’s All About the Context NOT the Content” in this article + video:

Click Here To Check Out This Essay


EIA Presentation

Pete was onstage at the Experts Industry Association Annual in Silicon Valley, demonstrating some of his Profit Hacks strategies.

During his presentation, he pulled a member of the audience onstage with him. They did a quick five-minute interview about the audience member’s area of expertise, and then Pete got his virtual team to create and upload the podcast audio, PDF transcript, blog article and the YouTube video within the time that he was on stage (less than 90 minutes).

Click Here To Watch The Video

Lessons in Leverage

Pete got a standing ovation for this session, for good reason. It’s superb and it will help you get more done, faster.

His opening question: How many people have too much to do in their day? You’re probably putting your hand up right now. If so – you will LOVE this session. Note: this is a PC-friendly presentation!
Over 90 minutes, Pete literally blows the audience’s mind… and dispels the myth that a magician never reveals his secrets.

You will find out how to:

  • Automate forum posts to practice market leadership
  • How to improve communications with your team by leveraging iPhone apps
  • How to reduce your inbox, whilst improving your communications, whilst potentially adding to your list
  • How to outsource content creation
  • The best way to manage an outsource team
  • How to manage your Facebook friend requests (without looking and feeling bad)
  • How to outsource birthdays
  • How to arrange interviews with content experts for your blog and membership sites
  • How to create processes and systems for your team using the most awesome software ever

Click Here To Watch The Video

Going Analogue

In this session he opened the audience’s eyes in a big way. His opening line was simply “Who runs an Internet business”, to which most people in the audience said yes. Pete disagreed. His argument is that you are running a BUSINESS with a single channel to market – the Internet and that you are leaving money on the table. He is right.

He then delivers an excellent session providing strategy and real world tactics of at least a dozen ways to generate and nurture leads for your business using purely offline techniques.

With the action points he gives – this presentation cannot fail to make a difference to your business.

Click Here To Watch The Video

How I Saved $1204 Yesterday Thanks to iVideoHero

This is just a short video I shot and edited on the iPhone 4S, instead of spending over $1300 on a DSLR camera I was going to purchase.

Click Here To Watch The Video

BBQ+A Episode 1: Cold Approaching, Apps and Wholesaling

OK, So it’s the middle of summer here is Australia and that generally means one thing BBQ’s.
My buddy of 15 or so years, and super successful entrepreneur in his own right Josh Cairns, came over to my new place last week for a beer and a snag, and we thought it would be fun to pull out one of my Vado’s, hit record and have a chat about a bunch of really cool stuff that Josh is superb at.

Click Here To Watch The Video

How to Pitch Best Selling Authors, Fortune 500s, and Everyone In between

So you want to be able to get the ‘big boys’ promoting your services?

Need to get that venture capitalist to open his wallet and invest in your new start-up?

Trying to convince that company to do a project with you?

Between the various online and offline projects I’ve been lucky enough to be involved with, I’ve been on the receiving end of a lot of pitches…

… and pitched everyone from New York Times Best-Selling Authors to Fortune 500 Companies, globally recognized educational institutions and joint venture partners.

BUT I don’t do it the way most people do… AND I don’t think you should either!

I very, very rarely wear a suit… I only pull on a tie for big and important meetings (and weddings!).

But on the way back to the office earlier, I decided to breakdown the exact process I’ve used time and time again to land big deals from COLD PITCHES.

Click Here To Watch The Video


Core vs Mechanics Productivity Tracker

The Core vs Mechanics Tracker is a “gamified” daily planning sheet designed to keep you on track during your Core Focus Time [CFT] Sessions.

Each and every day, you give yourself points based on the type of tasks and actions completed during your CFTs, and the tracker helps you measure your progress – and build the momentum every entrepreneur needs.

Click Here To Check Out The Download

Interspire Email Marketer Extension 1.01

As we shared in our 13,000+ word epic series, Email Marketing: Self-Hosted vs Traditional Cloud-Hosted Options, after a lot of research into self-hosted email marketing autoresponder software, we decided to move our entire business across to Interspire Email Marketer (IEM) from Big Commerce.
Even with all its advanced marketing functionality, there were a few key ‘Preneur-style marketing’ features missing from IEM.

So we set out to rectify that problem, and have a developer from our extended team create what we’re referring to as an “Extension to Interspire Email Marketer” to ensure we had all the functionality we wanted.

It was a brilliant result for us, and we thought we’d share the love, offset our investment, and make our custom code available at a very reasonable price point, so others who choose Interspire’s Email Marketer as their autoresponder can benefit.

Click Here To Check Out The Download

Pete’s Personal V.D. Report

It probably comes as a shock to a lot of you who listen to our marketing and productivity podcast, or who came to be part of the Preneur Community through the Profit Hacks program, that I actually enjoy putting pen to paper.

Click Here To Check Out The Download

Never Break More Than One Law at a Time [Free 68-Page eBook Download]

See, great pieces of advice can come from anywhere – a grandparent, a great book, a meme on Facebook… or even Reddit.

This is a small 68-page eBook the team collated from a recent Reddit thread titled “What is the best piece of advice anyone has ever given you?”.

Click Here To Check Out The Download

7 Levers Report

This report will transform your business – whether you are an online marketing entrepreneur, you own a retail store, you sell products through an eComm store, or you are a tradesperson.

The ‘7 Levers’ will direct your attention to the aspects of your business you should be working on to improve profit and generate sustainability, and show you how to analyze every single aspect of your business processes to make sure that they’re adding value.

Click Here To Check Out The Download

Non Disclosure Agreement Template

For those of us who outsource a ton of work to developers, content creators, virtual assistants or designers, this non-disclosure agreement (NDA) template is an essential contract between you and the providers, that protects your intellectual property.

Click Here To Check Out The Download


Want To Contribute to Via A Guest Post?

Like every blog, we have a specific audience with expectations. They are part of this community and come to the site for a reason, so we have to make sure expectations are met to ensure they keep coming back!

So if you’re interested if writing for the site, here are some of the more engaging pieces of content our audience love:

  1. 7 Levers Test Results
    As I hope you know, the 7 Levers of Business Framework is a cornerstone to Preneur-style marketing. The core idea being that 10% incremental increases produce massive bottom line results for every business.
    So if you’ve tested, implemented or tweaked one (or more) of the 7 Levers in your business, and you’re happy to share the ‘Before + After’ or ‘A/B Split Results’ with the community, we’d love to hear from you.
    Maybe you found a small nugget that increased your Traffic, or perhaps you adjusted your proposal which saw a 10% increase in conversions, or you have an awesome script you always use on suppliers to ensure you get additional rebates above and beyond your competitors to improve your margins.
  2. Behind-the-Scenes or Over-the-Shoulder Case Studies
    Done a really cool project and want to brag a little? Here’s the place to do that.
    Maybe you’ve created a piece of online software and want to share the steps you took to get your first client, or perhaps you’re an author and did some creative marketing you can share, or just want to share how to manage your team of outsourcers using a specific tool or system. If you’re happy to share, warts and all, then we’re all ears.
  3. Preneur-Style Marketing ‘How To Guides
    If you’ve got experience with any type of direct marketing campaign and a proven track record to back it up, open up and share the love.
    Are you a Facebook advertising expert and want to share the steps on creating News Feed adverts? Maybe you’re a podcaster and want to share how you built a large audience from scratch? Or maybe you know how to get 99% of your graphic design work done without knowing how to use Photoshop?
  4. Extremely Well-Researched Strategy Essays
    OK, this one is a little more subjective. But if you feel you’ve got a great topic that you can research and write about, reach out to us. Although most opinion pieces here on are left to Pete, we do accept the odd theory focused, educational-style strategy essays – if they are unique and impactful for marketers.
  5. Book Excerpts
    Finally, if you’re an author with a new book on marketing, business, finance or self-help and want to reach the Preneur audience, this is a great way to move a lot of books.
    In addition to our regular author interviews on the PreneurCast podcast, we’d like to give you the opportunity to share your knowledge with our audience here on the blog. If there’s a specific chapter or section from your new title that is a perfect fit with our community and an ideal teaser for the whole book, we’d be honoured to print it here on the site and encourage people to open their wallets on Amazon, etc.


If this sounds like something you can offer our community, check out the Guide To Guest Posting on

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete