PreneurCast076: Interview with Oren Klaff

This week, Pete talks to Oren Klaff, author of Pitch Anything, a book we highly recommend to any business owner. They discuss pitching vs selling, and how pitching relates to all kinds of business, big or small, with lots of tips on making a good pitch.


The Best Business Books + Audio Books


I was at the beach house this weekend, and stumbled across a bunch of my old audiobooks… actually books on tape – yep, old skool.

Like I said in the video, I devour about 2 books a week.. and was inspired recently by a couple of peoples reading lists – in particular Tucker Max, Ryan Holiday’s Reading List, Hoehn’s Musings, Seth Godin’s Book Roundup and Tim Ferriss & Kevin Roses’ Top 5 Books.

So with all that rolling around in my head, and finding those old audio books I listened to during high-school and uni, I thought I’d tie this in with a short video covering the most influential books I’ve devoured over the years.

As Ryan says “I’d recommend starting with these and then following my chain-method, which is to read as your next book, one that is cited by the book your currently reading.”

If you are interested in getting into the whole audiobook thing, and ‘hacking’ your reading I suggest you check out




Free Audio Version of My Book – How to Turn Your Million-Dollar Idea Into a Reality

Hey Team…

I’m in process of getting an “audio version” of my book ‘How to Turn Your Million-Dollar Idea Into a Reality‘ created and need your feedback.

How To Turn Your Million Dollar Idea Into A Reality Audio Version

I’ve been able to convince everyone involved, that we should give a copy of the draft audio away free to everyone on the ‘inner circle’ mailing list, in exchange for feedback.

…and if you shoot me an email with some feedback or a testimonial on the first few chapters, I will email you the download links to the other chapters and so on…

Once I get everyone’s feedback and we make any changes; we are releasing this as a traditional audio book, so you will also get access to the physical CD pack at a discount too.

The audio is a slightly abridged version of the original book published a few years back; so we don’t need content feedback – we need speed, tone, pitch feedback etc.

So if you are on the mailing list, check your email as I’m sending the ‘secret password + link’ to give you download access.

If you’re not on the list, make sure you fill out the form below and I will re-email everyone in a day or two.

Teleseminar – Book Publishing + Publicity

Sorry for the late notice, but I’m being interviewed by my mate Dale Beaumont for his next ‘Get Published Secrets’ Tele-Class tomorrow night, and I thought I should let you know about it.

Date: Wednesday 29th April 2009
Time: 8:00pm Sharp – 9:15pm Appox. (Sydney, Australia)
Register Here:

Dale BeaumontDale’s a real guru when it comes to publishing, having released 16 international best-selling books.

During the teleseminar we are going to be discussing ‘all things publicity’ ; such as:

* How to turn almost any idea into a best-selling book
* How to generate a plan to create publicity and exposure
* Exactly what it takes to get the attention of the media
* How to get passed the gate-keepers so you can secure a story
* A step by step guide to writing a media release
* To perform well in an interview so you get asked back
* How to leverage of your media exposure to generate loads of additional sales

Ultimately this Tele-Class is your chance to learn the secrets to publicity and public relations and you can do so in the comfort of your own home!

Remember numbers for this Tele-Class are strictly limited to the first 100 people. To avoid missing out, register your details over at

The ‘Fictional Book’ That Became a Bestseller…

Recently, the ‘internet marketing’ community was buzz with a huge hoax masterminded by Frank Kern – I won’t go into it in this post, but you can read about it over at – Don Fleece, Traffic Mysteries, Confessions and Reality or on the Frank Kern Shenanigans Facebook Group.

I, Libertine

Anyway… it got me thinking about a huge hoax that began as a practical joke by late-night radio raconteur Jean Shepherd in the mid-1950s. Shepherd was highly annoyed at the way that the bestseller lists were being compiled at the time.

Unlike today, these lists at the time were not determined only on sales figures, but also on requests for new books at bookstores.

Shepherd urged his listeners to enter bookstores across the USA, and ask for a book that did not exist. He fabricated an author, Frederick R. Ewing, concocted a title, ‘I, Libertine’, and outlined a basic plot for his listeners to use on skeptical or confused bookstore clerks.

Shepherd eventually proved his point, as the ‘fictional book’ became a bestseller. (See the play on words I used there – not only was it a ‘fiction book’, but the book itself was fictional by nature – I really should be a comedian.)

“It all started when I got into a discussion one day about people who pretend to know everything,”
Shepherd wrote later in the Voice. “We thought it would be a good gag to undermine their faith by creating a demand for something that didn’t even exist. We dreamed up the name and the author on the spot.”

I recently came across an interview where the crazy tale is recounted in Jean Shepherd’s own words on Long John Nebel’s radio show from 1968 – it’s well worth a listen; as it has nothing to do with marketing, yet everything to do with marketing.

Download the interview here (MP3)

Internet Marketing = Cult?

Click Here to Order

In the foreword to a new book, Mark Joyner points out that the internet marketing crowd may, on the surface, share some common features with a cult:

A unique language understood only by those in the cult, guru figures of whom many blindly follow, and bizarre rites and rituals.

– Unique language: squeeze pages, optin rate, conversion rate, PPC, CPM, CPA

– Guru figures: do I even need to go there?

– Bizarre rites and rituals: launching new websites at the drop of a hat, constantly searching for better tools (which spring up every day), working at all hours of the day or night.

While Joyner’s comparison may in some sense be accurate, there’s another word that better describes this collection of eclectic individuals we know as internet marketers.



Think about it: in what other business arena do the major players:

– Freely share their biggest secrets?

– Promote each other’s products and services?

– Sell to each other, and to each other’s customers?

I can’t think of any other business endeavor where successful business owners are so open and transparent with their colleagues and potential competitors (newbie).

And Joel Comm has now taken this transparency to a whole new level.

You may know Joel as the guy who figured out how to make Google’s Adsense a money-pumping hands-free oil well and then turned around and wrote a book about what he learned.

In the New York Times Best Seller The Adsense Code, he pulled back the curtain so others can duplicate what he did.

Joel’s new book the one with the foreword by Mark Joyner’s documents the history of the internet marketing family.

Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs is the most complete background of Internet marketing that exists today.

Joel retells story after story of dozens of today’s internet marketers: how they got started and the paths they took to become successful.

Once you finish reading this book, you will never look at Internet Marketing in the same way. Not only do you get an inside look at marketers including:

– John Resse

– John Carlton

– Michel Fortin

– Willie Crawford

– Armand Morin

Plus many others, often in their own words.

You also get the little nuggets of practical and strategic wisdom that Joel has deftly included too.

So the book is part family history, part marketing education, and part inspiration.

You might already be part of the family, if like me you:

– Know what a squeeze page is

– Spend time obsessing over your opt-in rate.

– Check your Clickbank or Paypal account twenty times a day

– Continually search for better-performing keywords

– Hang out with your online friends more than with your offline buddies (did someone say twitter?)

then congratulations! You are already a member of the family.

If not, the fastest way to join this family is to read the book!

Click Here to Order ‘Click Here to Order’ (yes, I wrote that right)


P.S. Don’t miss your chance to get your exclusive peek into the world of successful Internet Marketing Entrepreneurs, and take a shortcut to joining them.

P.P.S. Looks like the book version of the 30 Day Challenge is getting a lot closer to becoming a reality. We’ve had an offer from a publisher, so i’ll keep you all in the loop on that one… Stay Tuned.




The Enemy of the Best… Is The Good

Mystery and Neil StraussThis is a great quote… I first heard it from a guy who goes by the name Mystery.


Mystery is one of the world’s greatest pick-up artists and teaches the art of seduction through seminars, home study courses and his reality show on VH1.

As a side note, every marketer should study what these guys teach, not so yo can ‘get laid’, but because it teaches you true social dynamics, how people interact and what make them to do what do.

In fact, when you do take the time to familiarize yourself with what they are teaching, you will find that they don’t teach ‘how to get laid’ at all…. All they are teaching is how to interact with society, how to read a person, how to ooze charisma and confidence…. and once you get over the approach, being yourself will close the deal…

But with anything, the seduction community wouldn’t have grown to the phenomenon it has if they didn’t market their personal development courses with the ‘honey’ that is ‘getting laid’.


Mystery was using the quote, when illustrating the situation thats faces a lot of PUAs (Pick-Up Artists) when in the field – Part of the methodology they teach is to approach a Warm-Up SET (group of girls) before approaching the TARGET (the girl you really want), so you can find your rhythm and more importantly increase your social value by being seen with other women etc etc.

The situation that most PUAs find themselves in is that they even up picking-up someone from the first group of girls and never making it to the true TARGET.

The PUAs settles, they live the maxim of  ‘a bird in the hand is better then two in the bush’ or however it goes… but this maxim still holds true in the world of… well anything.

In business, this statement could not be 1. any more true and 2. anymore prevalent.

The enemy of almost every business (mine included) is the ‘good’ … with so much going on, settling seems to be the norm.

I mean, you start out with big goals, grand plans, but the business gets in the way and those goals of  ‘being the best’ get compromised and you settle for the ‘good.

See, whether you are an entrepreneur or a PUA, the ‘risk’ that is very rarely discussed is the one that you are faced with when you have ‘the good’ - The risk of losing it.

Most people focus their teachings on getting started and over-coming the problem of wanting something you don’t have… but very few people openly acknowledge (or provide answers) to the fact that the paralysis brought on due to the ‘problem of losing what you have’ is greater that then the initial problem of having nothing.

What if I leave this SET of girls, go for ‘The Best’ and luck out…. and have to go home alone?

What if I push that little bit harder, spend that little bit extra, go for ‘The Best’ and luck out… will the business be worse off then it is now ?

The true test of  ‘the best’ entrepreneurs are those who have the self confidence, the self belief, just like ‘the best’ PUAs and trust that ‘The Best’ is possible.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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