I just saw this tweet from Ed (via Jason Van Preen).
And yes it’s true… It appears that Google is now indexing the Apple Itunes App Store.
Now This Is BIG News….
See, one of the ‘keys’ that a lot iPhone Application developers have missed when trying to sell/market/distribute their applications is that have relied on the App Store itself to generate the sales…
They are coders, not marketers – and this is where you and I have the upper hand.
If You Built It… They Will Not Come.
Just like any other business project, it’s not about the product….
It’s the marketing that typically makes the difference between success and failure.
Market Research and Traffic are the first two steps for any business project for a reason.
And with Google now indexing the App Store… here comes the traffic.
What will be interesting to see, is ‘how much’ traffic people start to get, what the conversion rates will be, and ‘how to’ influence your Apps position in the SERPs.
Side Note: The name you give your app and the keywords you use in your Apps description have never been so important:
p.s. I’ll have an update on the 30DC Book, along with a more detailed report (and maybe some interviews) on iPhone App marketing up here in the coming weeks.
p.p.s. I also wanted to let you know about a bundle of free gifts worth over $1,500 that my buddy Shaun is giving away – You can check them out at
http://www.internetmarketingcoaching.com.au/PreneurMarketing … WARNING! While you are there you will see a pitch.. a pitch for a coaching program I can highly recommend. Shaun is one of the few Australian internet marketers that have the runs on the board. Anyway, check it out and at least consider the offer.