Regularly referred to in the media as "Australia's Richard Branson", Pete Wililams is a serial entrepreneur, author, internet marketer and ego maniac. This blog is where he shares his rants and raves on all things business, marketing & publicity - in particular, how to successfully mix internet marketing & business...
This is a very creative and ‘ballsy’ advert from the team at Stella Artois.
For those who are non-drinkers; Stella Asrtois is positioned as a “reassuringly expensive” beer and this campaign ties in so well with that.
Some of the most effective marketing and advertising is done by turning the coin over and doing things completely opposite to the status quo.
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Do you have a million-dollar idea but aren't sure how to make it a reality? In 'How to Turn Your Million Dollar Idea Into A Reality, Pete passes on the techniques he used to sell the G, including:
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