Stop Advertising Google. Advertise Yourself.

This is something I doing understand; they are advertising Google Places more then their own business…

If people can read the sign, it means they are within 3 metres of the stores front door… get them to get their ass inside the store, and get them on a database.. why send them back to the web ?

It’s the same old crap again, when people once put ‘find us in the Yellow Pages’ stickers on their vehicles and businesses…

You wouldn’t send a direct mail piece out and include brochures of your competition … so why the heck would you direct people who are right outside your store to a place where they will see adverts for your competition???

Not smart marketing in my opinion at all.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete
100% Secure ... We will NEVER sell or rent your details to anyone.