Yellow Pages Is…

Just this week, in the aftermath of the highly criticised Hidden Pizza marketing campaign, Stephen Ronchi the Strategic Communications Manager at Sensis, which owns Yellow Pages Australia came out and basically said that using the Yellow Pages is a last resort and the tool for lazy business owners.

“[Yellow Pages is]…for small businesses who may be time-poor and don’t always have the necessary expertise in marketing and advertising, web and content development, search engine optimisation, search engine marketing, etc.”

So to combat this, and teach you the skills even Yellow Pages agrees you need to know to grow your business, Dave Jenyns and I are teaming up to put on a one-day workshop.

A workshop focused heavily on Internet Marketing for local business. Run By Real World Business Owners – Not Some Self-Proclaimed “Marketing Expert.”

Today, once you harness the power of online marketing, the outcome for your business and bottom line is completely different.

Click Here To Find Out More About The Small Business Internet Market Workshop.

Side-Note:

The whole ‘hidden pizza restaurant’ thing is an interesting read, so check out http://www.preneurmarketing.com/Hidden-Pizza-Overview and http://www.preneurmarketing.com/Yellow-Pages_Flaws

  • http://www.joshcairns.com Josh Cairns

    Great article Pete. Very interesting to hear Sensis admit something we’ve all known to be true for a while now. One of my sources at Yellow Pages tell me that they now budget for a hefty % drop in listings every quarter.

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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